Research On The Opportunities,Challenges And Countermeasures Of The Party’s Propaganda And Ideological Work Under The Network Environment

Since its establishment,the Communist Party of China has attached great importance to the Party’s propaganda and ideological work and has put this work into the top priority.With the progress of society,the popularization and application of the network not only provides opportunities for the propaganda work of the Party,but also puts forward a series of new challenges on the propaganda work of the Party.Under such a background,It is of great theoretical and practical meaning that the corresponding countermeasures of governing the network environment are acquired successfully based on the influence of exploring network environment for the propaganda and ideological work of the Party.The main opportunities facing the Party’s propaganda and ideological work under the network environment mainly reflects that the network media provides a new way for propagate and ideological work to the party,which not only expands the new avenue for the masses to obtain the information of propaganda and ideological work,but also provides a new platform for the concentration of people’s intelligence and the gathering of public opinion.At the same time,the network media has enhanced the communication effect of the Party’s propaganda and ideological work.The main challenges facing the Party’s propaganda and ideological work under the network environment mainly reflects that the network media provides the convenience for the dissemination of irrational information,which not only shocks the mainstream ideology of our country,but also weakens the party’s right to speak in propaganda and ideological work.At the same time,the dissemination of irrational network public opinion not only deteriorates the public opinion environment and increases the difficulty of regulating the guidance of public opinion,but it also disturbs the healthy order of network and makes the supervision of network information harder.In addition,the capacity of advocacy staff is challenged by the network’s communications environment.In order to improve the efficiency of Party’s propaganda and ideological workunder the network environment,we must strengthen the following measures: attach great importance to the construction of network ideology,do a good job of network public opinion and grasp the initiative of the Party’s propaganda and ideological work.The supervision system of network information is completed well to ensure the smooth channels of rational ideas.The cultivation of network thinking and network use ability for propagandists are strengthened further to reinforce the construction of propaganda work team.The propaganda work should be done well and powerfully to enhance the propaganda actual effect through the innovation network thought propaganda path.