Research On The Construction Of Network Ideology Discourse Right/Power In China In The New Era

Since the 21 st century,the rapid development of Internet technology,so that human social information has a global instant transmission of sharp tools,we have entered the era of network information.Nowadays,the number of Internet users in China has reached 904 million,and the popularization rate has reached 64.5%.As the reform force of opening up the "second space" of human life,the network not only brings convenience to people in food,clothing,housing and transportation,but also profoundly changes people’s thinking and thinking mode,and reshapes a new pattern of ideological change.With the growth of network new media,how to grasp ideological discourse right/power firmly in cyberspace becomes an urgent and important subject.By carefully studying,summarizing,and drawing on the domestic and foreign frontier theoretical achievements on the discourse right/power of network ideology,the thesis has a clear definition of the basic concepts related to the discourse right/power of network ideology.Combining these concepts with the important ideological discussion of ideology by the Chinese Communists in the past,we have summed up a theoretical main line and laid a solid theoretical foundation for the study of this article.In the new era,China has paid more and more attention to the development of the Internet and the issue of ideological discourse in the Internet,and has put forward a number of Chinese ideas and concepts recognized by countries around the world.Under the strong leadership of the party,we have made positive efforts and achieved some preliminary results.For example,as a whole,the mainstream ideology in China ’s cyberspace has always played a leading role,analyzed from the elements of discourse,and the subject of the discourse is the same as the audience The interaction has enhanced cohesion,multi-dimensional innovation of the discourse platform and technology has enhanced leadership,the vigorous situation of discourse exchange and cooperation has expanded influence,etc.Of course,there are inevitably some problems,for example,the role of multi-subjects is low,the content carrier is not attractive enough,the integration of media platforms is insufficient,the dynamic guidance of public opinion is weak,and the information security defense is weak.The advent of the Internet era has profoundly changed the situation at home and abroad.On the one hand,the construction of the network ideological discourse right/power has ushered in historical development opportunities such as comprehensive national strength improvement,providing a solid material foundation,multicultural collision,providing rich ideological resources,and strategic design of a powerful country on the network.On the other hand,the network The construction of ideological discourse right/power also faces major challenges such as the hegemonic threat of discourse hunting in Western countries,the risk of public opinion entrapped by domestic negative discourse,and the difficulty of controlling the increased virtual characteristics of the network.How to effectively seize opportunities and meet challenges is an important issue that China must focus on solving under the conditions of the network information era.Since the 18 th National Congress of the Communist Party of China,the Party Central Station with Xi Jinping at the core has placed a high degree of national development strategy,paid high attention to the work of network ideology governance and network security,and raised the work of network ideology governance to a new height.China must seize the historical opportunities,construct dilemmas and problems for the existing discourse right/power,and actively give countermeasures and responses,combining discourse inheritance and discourse innovation,discourse criticism and discourse tolerance,and discourse confidence and discourse cooperation.In principle,from the five aspects of discourse subject,discourse content,discourse carrier,public opinion and information security,strengthen the training and construction of the team of discourse subjects,enhance the reasonable setting and expansion of discourse content,enhance the deep integration and development of discourse carriers,Strengthen the correct guidance and standardization of public opinion,strengthen the input and support of security defense,and seriously answer the questions of "what to say" and "how to say" in the new era of China’s network ideology discourse,and create a network discourse advantage with Chinese characteristics in the new era,Use your own words to tell your own stories,spread Sound,the courage to "sound" good "voice" to increase the international influence of our network ideological discourse system,the main theme will sing louder,sing more beautiful.