Study On Contemporary Chinese Popular Economic Discourse

With the rapid development of the socialist market economy with Chinese characteristics,people have had the practical feeling of the great dividends brought by the reform and opening up policy from the improvement of the material life,and people’s recognition of the mainstream ideology has also changed from the original homogeneity of political discourse to the heterogeneous economic discourse.Ideological work is an important task for the Party and the state,and the it is also the hot and difficult issues in the academic community.The importance of ideological work is self-evident,we cannot be satisfied with the single heterogeneity economic discourse identification.The current problem must be solved from two dimensions---one is to construct the discourse identity of political,economic and cultural,and constantly improve the mainstream ideology discourse system;the other is to enhance the identification of different discourses of their own,and continue to strengthen the mainstream ideology discourse construction.Based on the contemporary economic popular discourse,this paper aims to this paper aims to analysis of the achievements of mainstream ideology,study the impact and challenges to the mainstream ideology discourse in daily economic life,and strive to put forward constructive suggestions to strengthen the mainstream ideology identification.This paper is divided into three parts:The first part is to sort out the changes of the contemporary economic popular discourse in China.The economic discourse in contemporary Chinese Buzzwords is selected according to the collected data,and it is divided into four kinds---take the change of the cognition of the socialist market economy,the change of career choice,the change of consumer market and the change of household budget as the representation respectively.From the change of the economic popular discourse,it reflects the people’s understanding to socialist market economy changes from "confusion and hesitation" in the early stage of reform and opening policy into the "identity and exploration" in the stage of deepening the policy.Since the implementation of the reform and opening up policy,the discourse of career choice has experienced three stages,namely,interest-driven,liquidity and diversification.The discourse related to consumer market had changed from the traditional consumer market with the features of single consumption structure,foreign-worshipped and traditional payment into the modern consumer market,which has multiple consumption structure,high cost performance and mobile E-pay.In terms of household budget performance,the main topic changes from investment and financing into intangible financial management.The second part is the ideological analysis of contemporary economic popular discourse in contemporary China.The mainstream ideology in Chinese popular economic discourse is widely recognized.However,ideology is becoming more and more complex,first,the lack of value in popular economic discourse:the expulsion to materialized ideology for the mainstream ideology,the decomposition of consumption ideology to the mainstream ideology,the control of technology ideology to people’s daily economic life.Secondly,the imbalance of social psychology is also very prominent,the declining of social well-being and the prominent psychology of hating officers and rich,the lost of rural culture,the aphasia of migrant workers,the fast rhythm of city life and the loneliness of the modern city.Lastly,the weakening of social identity to state-owned enterprises cannot be ignored.The third part is the control of the mainstream ideology discourse in popular economic discourse.Based on the above description,this part summarizes the achievements of mainstream ideology in daily life,especially the constant innovation of mainstream ideology in leading daily economic life discourse and the consolidation and strengthening of discursive hegemony through the routinization of mainstream ideology.The challenges of analyzing the mainstream ideology mainly from the value pursuit of capital logic to deconstruct the mainstream ideology,the weakened appeal of mainstream ideology caused by social benefit differentiation and the weakening of people’s identification to the mainstream ideology in order to promote westernization.Based on the above analysis,puts forward three paths to strengthen the miainistream ideology discourse in popular economic discourse---to strengthen the value guide of the mainstream ideology by enhancing the charm of socialist core values;to enhance the appeal of mainstream ideology by promoting people’s feeling of getting better life;and to improve the mainstream ideology discourse system by developing socialism political economics with Chinese characteristics.The last part of this paper makes a summary and proposes the possibility of further research.