Study On The Tourism Experience And Enhancement Of The Culture Of "Journey To The West" Of Chaya Mountain Scenic Area In Henan

With the arrival of the era of mass tourism,tourism demand of customers is more diversified.Tourism is no longer dominated by sightseeing,instead turning toward the spiritual and cultural level.Tourists pursue higher quality and deeper cultural experience.Attraction of cultural tourism is enhancing with each passing day,and it plays an increasingly important role in the tourism market.In various cultural traveling,tourism destinations related to places of literary creation and locations of film and television shooting are also favored by the tourism market.The unique literary tourism resources of these tourist destinations have the characteristics of high-grade,widely distributed and powerful attraction.It has great empathy with tourists,which other sorts of tourism resources cannot compare with.These cultural tourism resources can not only enhance the tourism attraction of tourist destination,but also play a positive role for their development.In academic research field,the study of cultural tourism has attracted the attention of scholars.Although the research on cultural tourism experience is relatively rich,there are few studies on tourism experience from the perspective of literature and culture,and lacking in empirical study on relevant cases.For this reason,this study,starting with the perspective of literature and culture and taking tourism experience as the research theme,selects Chaya mountain scenic area as the research object.Chaya mountain of Henan Province is an eastern Branch of The Funiu Mountains,and Its typically Geological-Geomorphological landscapes has significant geological value.Meanwhile,Chaya mountain is closely related to the culture of "A Journey to the West".It is the place where Wu Chengen created “A journey to the West",and TV series ’Journey to the West’ were shot on location.Based on the field investigation of Chaya mountain scenic spot,this study collects first-hand information on travel experience and tourist landscape exploitation by means of semi-structured interview and in-depth interview.Under the guidance of Positioning Theory and the Theory of Spectrum of Consciousness,this paper uses the grounded theory to sort out and analyze the data,and obtaining a comprehensive understanding of the culture of "A Journey to the West" and the experience of the Chaya mountain scenic area,so as to put forward the idea of promoting the cultural development of "A Journey to the West" of Chaya mountain scenic spot.The overall structure of the article includes six chapters.The first chapter is the introduction,which briefly describes the research background and significance,domestic and international relevant research,relevant concepts and theories,as well as research methods and ideas.The second chapter is the overview of the cultural development of "A Journey to the West" of Chaya mountain scenic spot.The third chapter carries out semi-structured interviews with tourists in the scenic spot from the perspective of tourism subject,uses the grounded theory to encode the interview data at three levels,and constructs and explains the theoretical model of cultural tourist experience in the Chaya mountain scenic spot.The fourth chapter is to conduct in-depth interviews with the managers of Chaya mountain scenic spot from the perspective of tourism objects,analyze the problems existing in the tourism product development of "A Journey to the West" of Chaya mountain scenic spot,and understand the ideas and direction of the managers of the scenic spot for the future development of the culture of "A Journey to the West" of Chaya mountain.The fifth chapter puts forward the promotion strategy of the cultural tourism experience.And the last chapter serves as a conclusion and the outlook of the future.The main research conclusion is as follows: First,the existing cultural tourism products in Chaya mountain scenic area has form without spirit.In the process of developing tourism products,the scenic spot relies too much on its natural ecological resources to create its "form",but ignores the cultural resources of "A Journey to the West" to abandon its "spirit".In the developed tourism products,they only pay attention to their physical properties and ignore their cultural attributes.Second,,tourists have a strong spiritual demand for the culture of "A Journey to the West".Most tourists are more satisfied with sightseeing and feel less about the culture.There is a polarization between body experience and cultural experience.Third,literary and cultural tourism landscapes usually have diversified tourism attractions,therefore,the interaction between literary works and literary tourism landscape can enhance the attraction of tourism landscape.Fourth,tourists can map their understanding of literary works to the appreciation of the natural and cultural landscapes of the tourist places,so as to derive cultural and aesthetic experience and improve the quality of their tourism experience.