Study On The Digital Design Of Qingtian Folk Festival Culture

At this stage,the rapid development of new media technology provides diversified means for the protection and inheritance of folk culture by virtue of its wide spread,flexible and diverse forms and strong interaction.Excavating and utilizing the folk culture resources of Qingtian village in Shunde,integrating traditional folk culture with new media,and creating design works with local characteristics have practical significance for the dissemination and inheritance of Lingnan folk culture,which is also the original intention of this research.This topic takes the visual layer,communication layer and identity layer as the design framework to digitally design the folk festival culture of Qingtian village.Firstly,through literature research and current situation investigation and analysis,based on the characteristics of the burning tower adult ceremony in Qingtian village Mid Autumn Festival,this thesis combs and summarizes the connotation and characteristics of visual folk symbols,extracts the artistic characteristics,reasonably deduces and transforms them into design elements by using design methods;Secondly,it analyzes the narrative communication mode of adult etiquette of Qingtian shaoben tower,and constructs the narrative strategy of adult etiquette of Qingtian shaoben tower based on the three levels of "system","process" and "output" of interactive digital narrative,so as to make the interaction between its traditional culture and people reach the narrative state of "listening","thinking" and "dialogue";Thirdly,it analyzes and summarizes the ritual mode in the adult ceremony of Qingtian shaoben tower,uses the interactive ritual chain theory to digitally design the adult ritual of Qingtian shaoben tower,takes the form of H5 applet and new media interactive device as the media,forms an interactive ritual chain based on the new media platform,and produces the ritual results of emotional identity;Finally,through the field application of small programs and interactive devices,the communication effect and emotional identity effect are tested,which proves the feasibility of this research.Folk festival culture links people,things and things in the festival scene through digital media to form a virtual ritual field.In terms of communication effect,small programs and interactive devices have a significant impact on the cognitive behavior and attitude of the audience.It shows that the use of such new media means has a good communication effect on folk culture.Under the background of the new media era,this topic carries out the digital design of the folk festival culture in Qingtian village,enriches the research connotation of the folk festival field in Qingtian village and even Lingnan area,provides reference and reference for the research and application of the folk festival culture design in other similar areas,promotes and inherits the folk festival culture,and enables the Festival ceremony culture with Lingnan characteristics to be understood,inherited and developed by more people.