The Exploration And Practice Of Augmented Reality Technology In The Inheritance Of Intangible Cultural Heritage

A special ballet Dunhuang Feitian" at the 2019 Spring Festival gala has attracted the eyeballs of numerous audiences.With its neat and uniform dance movements and amazing stage performance,it allows the audience to travel back to the golden age of dunhuang through thousands of years.In the first century BC,zhang qian traveled to the western regions and opened up the ancient silk road.As a necessary route of the ancient silk road,dunhuang connected the civilizations of Asia and Europe and became the intersection of multiple civilizations and important transportation hubs.The introduction of religion has brought about the collision of civilizations,and the dunhuang feitian has become a precious and unique cultural heritage of China after the baptism of Chinese and Indian cultures.Dunhuang culture is an important part of the intangible cultural heritage with Chinese characteristics.The intangible cultural heritage gives us more room for imagination due to its randomness and dynamic fluidity.However,in the face of the rapid development of digital technology in China,how to creatively express the intangible cultural heritage in combination with digital technology and materialize the intangible resources is a common topic for our media researchers.Augmented reality technology is a popular digital communication mode in China in the past two years.It combines virtual reality with reality through mobile devices and does not need any display devices.It brings more convenient and quick experience to users.To express the essence of culture is expressing,augmented reality is a way of visualization,however,combines the human-computer interaction and virtual features help cultural content of visualization,visualization,the author will from two aspects of theory and practice to explore augmented reality in the spread of non-material cultural heritage aspects of the characteristics and advantages.Theoretically,as a communication mode,augmented reality technology must have its fixed communication characteristics.This paper will start from the deffler interactive communication mode,which is rarely studied in China,interpret the communication characteristics of augmented reality from several elements of deffler interactive communication,and design and develop the application of augmented reality based on it.In practice,the cultural image flying sky with general characteristics is designed and developed by using augmented reality technology.Under the guidance of deffler,s interactive communication theory,the unvisualized text images in the minds of the public are innovatively presented by digital means.