Apply To New Media Art Design In The Communication Of Mongolian Culture

In the past thirty years,the accelerated development of technology has brought more possibilities to the development of new media art.Interactive installation art is one of the new topics in the field of new media art design,which has the characteristics of openness,participation and affinity,enabling the audience to integrate into the work and experience the theme through interaction with the work.At present,some domestic artists borrow a lot from foreign creative ideas and methods,and focus their attention on the learning of new media technology,failing to effectively transform the installation art locally and apply it to cultural communication,thus making the works more like a pile of technology and materials.This thesis is based on the design and implementation process of the graduation design work "Somatic Interactive Wall-Noongiya",focusing on the ways and means of combining traditional culture and new media art design.This thesis is mainly divided into three parts: research,design and implementation.Firstly,this thesis investigates the current situation of Mongolian culture communication application.By analyzing the new media art design cases among them,we understand that most of the art museums and exhibition halls display Mongolian culture by putting products on the display for people to visit,the display process lacks interactivity and the display effect is slightly single,which does not leave a deep impression on people.The new media art design uses digital image and interactive technology to fully mobilize the audience’s visual,auditory and tactile senses,displaying the works through the transformation of images,sounds and light effects,and allowing the audience to participate in them.This inspired the author to combine Mongolian cultural elements with new media art design and propose a design solution.Secondly,this thesis combines the representative texts of Mongolian culture and the characteristics of new media art,and determines the display content of the Mongolian folk.