Research On Mongolian Paper Media Horse Culture Communication

Horse culture refers to the total of material and spiritual culture related to horses created by human beings in the process of production.Mongolian traditional nomadic living habits and production tools are rich in the horse culture of symbolic significance and industrialization factors.It is the unshirkable responsibility of Mongolian language media to unblocked the communication channels of Mongolian horse culture,widely and effectively publicize the theoretical knowledge of Mongolian horse culture and the significance of industrialization.Mongolian print since the ancient times in horse culture inheriting the most scientific,systemic and authoritative traditional media.This thesis consists of introduction,text(the first chapter,chapter two,chapter three),an epilogue.The first chapter,the literature content analysis method and sampling survey method,statistical analysis of folk art,books,newspapers,periodicals and other print media dissemination the horse culture.According to the analysis,the horse culture spread by the folk art is mainly rich in symbolic folk songs,idioms,fables.The theoretical knowledge of horse culture disseminated through books generally includes systematic and in-depth research books and art works.The horse culture contents publicized in newspapers are mainly the reports of horse culture activities recently conducted,while those disseminated in periodicals are mainly featured by research papers on horse culture.The second chapter,using questionnaire survey,understand the Mongolian college students accept in the horse culture transmission channel and the use of print media.According to the survey,59.7% and 54.5% of Mongolian college students use the We Chat and network channel of new media to accept horse culture,while the utilization rate of traditional media,the paper media with the most systematic communication of horse culture,is 13.6%.Unfortunately,the paper media rich in horse culture has little influence on Mongolian college students.Chapter three,on the basis of summarizing the characteristics of the communication of horse culture in paper media,explores the communication methods that Mongolian college students adapt to the use of media.In a word,the media should publish more exploratory articles on the industrialization of Mongolian horse culture,and report to more audiences through the cooperation between paper media and new media.Traditional horse culture by Mongolian college students in the spread of popular channels to promote and inheritance,to have self-confidence and national culture in the new era of globalization promote the industrialization of culture in national regions,to carry forward the spirit of innovation,wake up the responsibility consciousness,cultivate the collective consciousness,strengthen the courage of dare to explore,to promote regional cultural construction has a realistic significance.We should make full use of the scientific nature of paper media and the advantages of publication to fully release authoritative reports on horse culture.In order to enable more audiences to accept published reports,this paper proposes to cooperate with new media to make its horse culture more effectively spread across the border.