Jiangnan Image Research In Motion Graphics Animation ——Take The "Hangzhou Bridge" As An Example

Culture is a phenomenon unique to human society and a creation of man.Due to the intangibility,dynamics,and complexity of historical culture and folk culture,it faces many problems and obstacles in the process of its own transmission and development.This also poses certain challenges to the communication of historical culture and folk culture.In this situation,if we want to make history and culture more widely known to the public,and make the folktales and urban stories behind the history and culture more attractive,we need to change the concept of communication and promote the inheritance of culture in a popular way.Based on this,Motion Graphics Animation can use its fast-paced and concise screen animation design,and explore its cultural communication capabilities in various dimensions."Hangzhou Bridge" is based on Jiangnan images,and explores Motion Graphics Animation from three aspects: Jiangnan element selection,Jiangnan screen performance,and Jiangnan art style.This work shows a difference from many traditional Motion Graphics Animation.This kind of Motion Graphics Animation works with the theme of traditional cultural content dissemination can present a certain cultural value,promote the public’s cognition of Chinese culture and perception of Chinese art,and establish urban memory in the field of digital humanities.