| In the era of short video,the inheritance of traditional culture such as opera is worthy of attention.Short video dissemination is an important link in the reconstruction of dissemination order,which helps the core of Chinese excellent traditional culture to be deeply rooted in the spiritual world of human interaction.In 2018,the marriage of opera and short video realized the modernization and digital inheritance and dissemination of traditional culture and art.Under the blessing of the powerful ability of short videos,operas gradually showed new vitality.As a representative of traditional culture in Henan,Henan Opera is the largest local drama in the country.In the process of combining with short videos,Henan Opera shows advanced sensitivity and acceptance of the times.Compared with the traditional form of Henan Opera dissemination,the online dissemination of Henan Opera short videos is more optimistic.The emerging innovative cases show the good innovation and adaptability of Henan Opera short videos,unlocking a new model for the current development of Henan Opera.Based on the theory of innovation diffusion,this paper takes the short video of Henan Opera as the research object,conducts innovative research on it,analyzes the innovative experience in it,and provides reference for the innovative development of traditional culture.The first part starts with Henan Opera,introduces the origin and characteristics of Henan Opera,and sorts out the multi-media communication process of Henan Opera,newspapers,broadcast,movies,TV,etc.in history,so as to lead to the current hot short video.The short video of Henan Opera is the crystallization of Henan Opera in the digital age,which attracts the extensive participation of many subjects,forming the current innovation trend of Henan Opera short video.The second part specifically explains the innovative elements in the short video of Henan Opera through case analysis,including digital innovative elements and other elements.This part mainly starts from the content and the scene,makes an in-depth analysis of the innovative elements of the short video of Henan Opera,and summarizes its innovative elements in terms of communication subject,lyrics,structure,and scene.The third part summarizes the overall innovative attributes of Henan Opera short videos on the basis of innovative elements,and believes that it has compatibility with social and cultural needs,simplicity in human-computer interaction,and potential in digital art experience.Experimentation,and thus the ability to continuously increase the adoption rate of innovations.The fourth part focuses on the innovative diffusion channels of Henan Opera short videos,analyzes its new diffusion methods in the new media environment,and believes that mainstream media leadership,multi-platform linkage and "short video + live broadcast" are important channels for the spread of Henan Opera short videos.The fifth part summarizes the innovative results of Henan Opera short videos based on innovative elements and innovative diffusion channels.Short videos play an important role in the horizontal spread and vertical inheritance of traditional opera culture.The short video of Henan Opera has a good effect on the inheritance of Henan Opera.It not only attracts the attention of young people,but also constantly creates a new stage in the Henan Opera industry,exploring the new form of Henan Opera,and the commercial functions and value of short videos and other platforms.It also provides a new path for the practitioners of Henan Opera.The sixth part mainly starts from the perspective of the representative Henan Opera short video "Mulan",and specifically analyzes the innovative elements and the channels of innovation diffusion.The short video "Mulan" of the Henan Opera series condenses Internet hotspots and popular elements for a period of time,such as Vlog,folk music,online games,animation,etc.At the same time,the help of mainstream media such as People’s Daily,the drive of opinion leaders and variety shows,and the multi-party linkage of different platforms have jointly realized the innovative diffusion of the short video "Mulan" of Henan Opera.The seventh part summarizes the problems and deficiencies that still exist in the short videos of Henan Opera.It is expected that in the future development of Henan Opera,all communication subjects will take responsibility,solve the existing problems,continuously improve the communication ecology of Henan Opera short videos,and realize the prosperity and revival of Henan Opera culture. |
