Study On Wangcheng Opera Culture Industry

Wangcheng District of Changsha City is rich in cultural resources of opera and has a profound cultural tradition of opera.Under the environment of "decline of opera",the performances of flower drum opera and shadow puppet opera in Wangcheng District are still relatively active.Wangcheng opera culture,as an excellent traditional culture with local characteristics,is of great significance to protecting the spiritual home of our nation,enhancing the soft power of the country and promoting cultural innovation and development.At present,Wangcheng opera cultural industry has developed to different degrees in the production and marketing of opera cultural products,the provision of opera cultural services and the cross-industry development of opera culture.From the perspective of cultural industry,city opera culture industry development prospects should be optimistic,because wangcheng tourism development under a good groundwork for its,a variety of media and opera may merge with new development,wen gen added new vitality for its economic development,more complete and gradually into a system to strengthen the safeguard for its policies.However,according to the actual situation of its current development,Wangcheng opera cultural industry develops slowly,and is faced with such development difficulties as weak succession of opera talents,serious loss of audience groups,lack of industrial development awareness,and weak publicity ability of artists.The existing development advantages of Wangcheng opera culture industry provide the possibility for its further development,and the development dilemma encountered by many opera cultures are generally faced with.This requires to be able to find the key to the problem,and strive for accurate breakthrough.The development of Wangcheng opera cultural industry must change the training mode of opera talents,from the original single model of teacher and apprentices to the comprehensive training mode of school,society and artists,and consciously cultivate a group of outstanding "star" inheritors.Based on the needs of young audiences,in-depth innovation should be carried out from the aspects of opera itself and opera communication,creating a batch of new plays that represent modern life and the spirit of The Times,and at the same time using various short video platforms such as Douyin and Kuaishou as well as other new media means to disseminate and effectively publicize Wangcheng opera.And further innovate the form of cultural and tourism integration,strengthen the protection and deepening of local nature and drama characteristics,enrich the drama "experiential" projects,improve the interest of tourism,stimulate the vitality of tourism;Thirdly,we should comprehensively improve the level of cultural and creative design,build a platform for good communication between cultural and creative designers and the inheritors of Wangcheng opera,improve the level of cooperation between them,carry out personalized design according to the demand of cultural and creative market of opera,extend the cultural industry chain of Wangcheng opera,and expand the cultural influence of Wangcheng opera.