Research On The Application Of Visual Communication Design In University History Museum

The school history museum is a witness to the development of colleges and universities,a place where colleges and universities gather together,promote the spirit of colleges and universities and school-running characteristics.The history museums of colleges and universities in my country are in a period of rapid development,and opportunities and challenges coexist.There are many problems in traditional college history museums,which lead to their failure to fully play their role.Through the research on the university history museum from the perspective of visual communication design,a new strategy is provided for the construction of the university history museum,and it is expected that the university history museum can better realize its own value.By using the method of literature analysis,network investigation,case analysis and interdisciplinary research to analyze the current situation of university history museums,it is found that the theoretical research of university history museums in our country lacks systematicness and the overall development of university history museums is unbalanced.Through the analysis of typical cases of Peking University History Museum,Tsinghua University History Museum and Tongji University History Museum,starting from the research of overall visual space and internal visual space,the application rules and methods of university history museums in visual communication are summarized.The multi-dimensional visual communication language composed of color,light effect and multimedia system promotes the visual communication design to play a better role in the space planning,environmental performance and visual transmission of the school history museum.The research focuses on the visual communication design in the construction of the university history museum,and proposes an optimization strategy to construct the university history museum by creating a characteristic visual space style,using multi-dimensional visual symbols,using multiple display methods and adding functional experience methods.The university history museum based on visual communication design enhances people’s interest in visiting and enhances people’s visiting experience,better disseminates university culture,and can stimulate teachers and students to love the country and the school,so that the university history museum has better communication and influence.