| With the rapid development of China’s economy,the state strongly supports private education and art education and training industry,resulting in the increasing demand in art education market.Since the establishment of TS Dance Training School has won over a large number of customers through high-quality courses and reasonable tuition.However,with the increasing numbers of training schools nearby,we need to make adjustments accordingly.The purpose of the paper is to fully tap customers’ demand and explore the concept of "customer centered service".Based on the in-depth study of relevant literature and marketing strategies at home and abroad,this research first,introduces the marketing-related concepts and basic theories.Secondly,it analyzes the school marketing environment using SWOT analysis to make strategic choices.and then,investigates the current situation through questionnaire.Finally,the paper uses 7P combination marketing theory from product strategy,price strategy,channel strategy,promotion strategy,personnel strategy,the physical display strategy to process strategy analyze the marketing strategy of TS dance training school and put forward the plans for improvement.It is hoped that the study of marketing strategy of the existing problems in Shijiazhuang TS dance training school can have a positive impact on art education school. |
