Investigation Report On The Online Operation Mode Of Domestic Film Festivals

With the outbreak of COVID-19,large scale offline social activities have been cancelled,and the festival is no exception.As an important part of audio-visual social communication activities,domestic film festivals and exhibitions have taken a breakthrough from the online to ensure the normal operation of the original information communication activities.This report takes the domestic online film festivals and exhibitions as the main research object,selects Shanghai International Film Festival,Beijing International Film Festival,China Golden Rooster Award and Guangzhou International Documentary Festival as the cases,and uses participatory observation and semi-structured interview to assist the research,summarizes the evaluation criteria,and draws the conclusion:Shanghai Film Festival The online attempt of Guangzhou Documentary Festival is relatively successful,and the online mode of Beijing Film Festival and Golden Rooster Award is not enough to continue to be the normal mode.Then from the case analysis to seek common,combined with the existing research reports and new phenomena in the industry,the paper analyzes the feasibility of online operation mode of domestic film festivals in the future.As a brand-new attempt,the online way has left a series of problems after the lively ending: the technology is not in place,the copyright dispute,the weakening of social function and so on.How to solve the above problems has become the focus of follow-up thinking.The online operation mode of film festivals and exhibitions,as a necessary measure under the epidemic situation,has become an important way to ensure the normal operation of human information dissemination activities.The new attempt also makes the industry see the possibility of industrial development and transformation.So the online approach starts with the limitation of the epidemic,but it will not end with the end of the epidemic.The epidemic situation may become the lead of industrial transformation of domestic film festivals and exhibitions.In the future development planning,online mode is likely to be synchronized with offline mode and become a part of the complete operation of film festivals and exhibitions.In the future,the online mode of film festival exhibition will focus on the technical,publicity and content aspects,and ensure the normal operation of audience participation,market transaction volume and social attention.