A Study On The Design Of "Deity IP" Characters From The Perspectiveof Morris Semiotics

In recent years,with the rapid development of cultural industry,cultural consumption has gradually become an indispensable way of consumption for the public.As a cultural industry,animated film has attracted much attention in recent years.As the visual center of animated film,the role is not only a visual symbol,but also a cultural symbol with communication function.The characters in the film have a high degree of communication ability,and what they convey is a certain kind of values,outlook on life and world outlook based on cultural heritage.It is the most representative part in the film,and its importance is self-evident.<Soul hunter> as the classic of Chinese traditional culture,is the reader’s affection,is a film adaptation of the commonly used material,especially in recent years,with the familiars of nezha conquers world "and" tooth "and so on in order to" god IP based animated films released in succession,domestic set off a upsurge of building "seal god IP" hero.At present,in terms of the number of films and demand,demand exceeds supply;Judging by audience reviews,the film is polarised.The study found that the film still has some defects in the narrative of the story,the expression and transmission of values,character design and other aspects,especially the low recognition of the character,the character image is not full is the biggest problem.Morris semiotics believes that a symbol can be comprehensively analyzed from the perspective of its morphology,semantics,pragmatic elements and their mutual relations,and the analysis of artistic symbols can also be carried out from these three perspectives.As an artistic symbol,role is also applicable to this theory.In view of this,this paper begins with the element composition of character design,which is a meta-language in pragmatics.By analyzing the elements,rules and symbolic characteristics of character design,the basic identification characteristics of character design symbols and the formal relations between symbols are fully understood.Secondly,the research scope of role design in this paper is limited to the role in "Deity IP",and the role is put into its corresponding cultural background and the context of the current era,and the corresponding analysis is carried out for the constituent symbols of the role and the meaning of its reference.At the end of the article,the author deconstructs and analyzes the methods of character design in the two films and the ways and techniques of the author’s use of character design symbols,and summarizes the commonalities worthy of reference in character design.In conclusion,this article mainly nezha conquers the familiars down "and" the son tooth"two films in the classic role as the research object,by morris semiotics theory as the theoretical basis of this article,through the study of symbolic character design,character design semantic parsing and symbols in the application of role design,try to find some regularity,the role of design Explore the development direction of character design and summarize a feasible research and design method that can be applied to the character design of Chinese animated films.