A Project Report On The Simulated Interpreting Of 2018-2020 Apple’s Product Launches

This project report is based on the simulated interpretation of Apple’s product launches from 2018 to 2020.The interpreter encountered three major difficulties in the process of this project.For a start,the preparation before interpreting was insufficient,leading to the lack of technical terms and the unfamiliarity with main products and the corporate philosophy.Besides,the interpreter failed to adapt to the frequent change of different speakers.On the one hand,some speakers’ strong accents were difficult to be understood.On the other hand,it was not an easy task to accommodate the language expression habits of each speaker.Finally,it was short-term memory overloaded,which was caused by many long and difficult sentences.Consequently,given that the interpreter could not remember all the information of the long sentences,the quality of interpreting was affected to a certain extent.In view of the above problems,the reporter carefully analyzed the transcript of the interpreting project and took time for reflection.After drawing on the existing theories of interpreting research at home and abroad and consulting experienced teachers,the reporter proposed three corresponding solutions in the end.First,making full preparation for company-related knowledge before interpreting,including studying technical terms carefully and deepening the understanding of them through classification.Second,learning to distribute effort to the Power Point reasonably and taking appropriate measures to get familiar with the language expression habits of regular speakers of annual product launch.Third,schema theory and memory training can help improve memory ability.With the analysis of the transcript of the interpreting,this report describes the major problems and effective solutions so as to provide some references for future study and work of the reporter.