The Research On The Construction Of Female Images In Chinese Mainland Campus Movie Since New Period

Since the beginning of the new century,campus films in China have always aroused a strong response in the film market.From "The Story of Class Hong Zhi"at the beginning of the new century to "In The Name Of Shootingstar",and then to "So Young",which had a good reputation and box office,opened a new era of campus movie creation.Campus movies are an important way to reproduce the group image of youth and play a key role in guiding the values of the current youth.This article from the new century female image construction in the campus film on the mainland,combined with the movie the commercial development of the campus,through the analysis of "In The Name Of Shootingstar","So Young","Fleet of Time","Better Days","your wedding" and so on a number of campus film,female images in the campus as the research object,taking campus female images as the research object can help to sort out the development track and construction method of female images in campus films since the new century,and look forward to the future development ideas and direction of female image construction in campus films based on this.Since the beginning of the new century,on the one hand,domestic social changes and campus film culture have influenced the campus female image,on the other hand,campus film has also brought spiritual satisfaction to contemporary youth and entrusted their ideals.Therefore,influenced by the multiple value orientations of "idealism","market choice" and "consumerism",film and television media adopt three narrative elements of "youth media","image text" and"cultural identity" when constructing female images.Image in narrative elements take centuries to build value orientation under the interaction of female images in the new century campus films is typed construction trend,showing emotion typed female images,such as chase revolt against the symbolic image,striving,self-help idolization of image,the construct dimension in terms of narrative theme,structure and perspective are also presents new characteristics and tendencies,According to this,it can be divided into three stages:from 2000 to 2008,"inherit campus nostalgia and reconstruct youth culture",from 2009 to 2017,"describe campus emotions and create a warm atmosphere",and from 2018 to 2021,"focus on campus hot spots and assume social responsibilities".After reviewing the development track of each stage,the female image construction in campus films in the new century has problems of modeling,capitalization and utility.the problems have a profound impact on the public aesthetic,actor selection,film morality and other aspects,which must be paid attention to and discussed countermeasures.The construction of female images in campus films should pay attention to bearing the realistic growth prospect as far as female images in the lens are concerned.As for the reconstruction strategy of female image,it should conform to the traditional ethical value order,get rid of the brand of desire,and highlight the intellectual charm.Creators should explore the diversity of female images through self-reflection in order to break the image barriers,weaken the gender opposition and enrich the levels of characters.