Research On Development Difficulties And Countermeasures Of Entrepreneurial Micro Enterprise A Company

Under the background of "mass entrepreneurship and innovation",small and micro enterprises are an important part of national economic factors and the main force of entrepreneurship;cultural industry is an important part of China’s development strategy,and small and micro cultural enterprises account for all cultural enterprises With the characteristics of knowledge intensive,small scale and light assets,the state attaches great importance to the role of small and micr o cultural enterprises in invigorating the economy,and has issued a series of policies to vigorously develop small and micro cultural enterprises.With the improvement of people’s aesthetic ability and aesthetic needs,as well as the popularization of demonstration design application scenarios,according to the importance of application scenarios,demonstration design is getting more and more attention,and the professional design market with demonstration design as the core is growing gradually.Company A is an entrepreneurial micro culture enterprise with demonstration design customization as its core business.This paper takes company A as the research object,takes the development dilemma of company A as the research topic,according to the current situation of enterprise development,combined with entrepreneurial thinking,combs and analyzes the problems faced by company A in the development process: the limitations of entrepreneurial team,the lack of profitability of business model,the lack of market expansion,and the lack of human resources Based on the analysis of the representative enterprises in the industry,this paper summarizes the experience that can be used for reference,and puts forward specific countermeasures and safeguard measures for c ompany A to break through the dilemma from five directions: entrepreneurial team,business model,market development,human resources and system construction.On the one hand,to enhance the core competitiveness and profitability of a company,to achieve better viability and development ability;on the other hand,for the entrepreneurs of a company,to help entrepreneurs return to the original intention of entrepreneurship,to achieve entrepreneurial goals.It also hopes to play a reference role for other micro culture enterprises.