| History carries the cultural deposits of a country,and the description of historical content plays a key role in strengthening national cohesion and centripetal force.On the one hand,with the production and transmission of human culture entering the visual age,the rapid rise of decentralized new media has brought new changes to the narration of national and national history.It is the mission of The Times to apply new media thinking and carry out the dissemination practice of historical content.On the other hand,although the scale of new media platform represented by short video is becoming larger and larger,from the perspective of content production,it is still in the exploration stage and needs to be further improved.It is an essential way for the development of our new media platform to excavate cultural resources from the historical content and carry on the audience base.From the perspective of communication and following the principle of pertinence and applicability of strong reality,this paper studies the content production of historical short videos,in order to bring new thinking and new path for the inheritance and development of historical content.This paper selected Douyin,a short video header platform,to analyze the reasons,process and value of the integration of historical content and short video.First of all,this article first from the macroscopic Angle analysis of the spread of historical content under the new media environment background,the status quo,analyses the reason of historical content choose short video platform,and with the help of participation observation,history of short video producers,a detailed analysis it is concluded that the trill platform history short video producers producers to users is given priority to,It works with professional producers and professional user producers to create the content production pattern of historical short videos.And through the in-depth interview method,summarize the production motivation of historical short video producers.Secondly,it analyzes the process of combining historical content with short video,and uses content analysis method to summarize the content production characteristics of different producers from three dimensions:video information,video content and video presentation.The three types of producers have different ways of expressing historical content:professional producers have rich historical resources and are committed to creating an ancient atmosphere;The historical content of users and producers is mostly self-made animation to enhance the interest of historical content.Professional user producers prefer real people to explain historical content and reduce user viewing barriers.Finally,the content production value of historical short videos is analyzed and summarized from the perspective of historical content and short videos.From the perspective of historical inheritance,the combination with short video can awaken the vitality of history,promote the positive dissemination of historical values and promote the exchange and mutual learning of Chinese civilization.From the perspective of the development of short video industry,the combination with historical content can enrich the content ecology of short video platform,promote the balance of short video production field and awaken the national memory of short video users.Based on the above research,this paper puts forward targeted optimization suggestions for the future development of historical short videos from the perspective of three types of producers:professional producers should cultivate users’ thinking and output historical content in layers;Users and producers should innovate the way of historical content presentation and improve the video quality.Professional user producers should expand the production capacity of historical content and enrich the types of video themes.The above research aims to help the better and faster dissemination of historical content in the field of short video. |