Study On The Visual Elements Extraction And Derivative Design Of Wu’an Nuo Opera

Due to the change of cultural context,Wu’an Nuo Opera is faced with the problems of low recognition and limited cultural communication.From the perspective of visual design language,through the excavation,extraction and transformation of the visual elements of Wu’an Nuo Opera,this paper explores the visual derivative design method and path of Wu’an Nuo Opera,and helps to spread the culture of Wu’an Nuo Opera..Through field surveys and questionnaire investigations,we analyzed the roots of the dilemma of Wu’an Nuo Opera communication,determined the needs for the communication of Wu’an Nuo Opera,and clarified the difference between the intangible cultural heritage of Wu’an Nuo Opera and the visual design with the theoretical support of the intangible cultural design connotation and element analysis.The interaction relationship between Wu’an Nuo Opera and the basic process of visual derivative design are proposed.Through the systematic investigation of the cultural ontology of Wu’an Nuo Opera,with the support of semiotic theory,it mainly analyzes the explicit visual composition and implicit semantic connotation of Wu’an Nuo Opera,and provides content elements for subsequent research.Propose design principles and constraints from the three dimensions of cultural ontology,design form and communication needs.Guided by design principles,the deconstruction analysis based on cultural ontology analyzes the needs of visual derivative design representation elements of Wu’an Nuo Opera from the perspective of design semiotics,and puts forward the basic requirements of the extraction and reconstruction of elements and the era extension of connotation.Guided by the analysis of the requirements of representation elements and the composition of elements of Wu’an Nuo Opera,and based on the audience’s intention analysis,proposes the selection strategy of Wu’an Nuo Opera design elements,and establishes an atlas of Wu’an Nuo Opera visual elements.Based on the selection of elements of Wu’an Nuo Opera,and guided by the analysis of visual element transformation methods and expression paradigms in the modern field,the strategy of Wu’an Nuo Opera visual element transformation methods is proposed,which is the reconstruction of element combination,the restoration and reshaping of roles,and the explicit transmission of connotation.Carry out specific analysis on the choice of visual presentation carrier of visual derivative products and new media visual publicity design,and establish the visual derivative design process and method model of Wu’an Nuo Opera,as the support and guidance of visual derivative design practice process and method.Guided by the visual derivative design process and methods of Wu’an Nuo Opera,put forward the design positioning and creative conception,carry out the visual derivative design of Wu’an Nuo Opera character image,the visual derivative design of Wu’an Nuo Opera Blessing Prayers series,and the Wu’an Nuo Opera Lantern Festival blessing poster series Design practice of three series of visual derivative design.Based on the needs of design representation,the evaluation dimensions are proposed for design evaluation and result analysis,which further demonstrates that the visual derivative design of Wu’an Nuo Opera can enhance the audience’s willingness to understand Wu’an Nuo Opera and help spread the intangible cultural heritage of Wu’an Nuo Opera.