A Study On Visual Image Design Of "Jinling Intangible Cultural Heritage" Cultural Creative Brand

Intangible cultural heritage is an important part of cultural heritage, is the crystallization of the wisdom of the Chinese nation from generation to generation, the transmission of the famous ethnic characteristics and the essence of traditional culture, no matter how the years change can not be replaced by art treasures. Nanjing is known as "the ancient capital of the Six Dynasties" reputation,has a rich historical and cultural heritage, in this traditional and modern interlocking cultural city,fashion capital, living in a large number of originality to the traditional arts, Of the heart guarding a number of intangible cultural heritage. Effective dissemination of intangible cultural heritage, to expand the scope of knowledge of intangible cultural heritage, to improve the awareness of intangible cultural heritage, intangible cultural heritage project is a solid foundation for heritage development,while being retained is the cognitive The most basic and most important protection of the intangible cultural heritage.Through the creation of "Jinling non-heritage" cultural and creative brand, the use of modern brand design and promotion of Nanjing to create non-heritage brand, change the traditional means of communication to meet the modern concept of consumption, to build regional cultural brand, the Nanjing non-material culture Heritage to promote the integration of Nanjing to build historical and cultural city of the city card. In the course of exploring the necessity of creating Jinling non-heritage cultural brand, this paper makes clear that the cultural brand of "Jinling non-inheritance" has important influence on the strategic development of non-heritage culture in Nanjing and the value orientation of Nanjing’s future development. After collecting the historical data of the non-heritage culture in Nanjing, the writer chooses some typical representative intangible cultural heritages in Nanjing, tries to combine the traditional symbols with the modern aesthetics, and use the Chinese elements as the design Style, focusing on the traditional culture of artistic conception, the design of non-material cultural heritage of Nanjing, "Jinling non-left" cultural and creative brand creative visual image to visualize the image of the brand to help non-heritage culture more deeply.