| With the increasing frequency of international cultural exchanges and the continuous exploration of ink art itself,the contemporary of ink art has been developed,and various designs based on the theme of ink painting have increased.With the emergence of different contexts,the visual language of the ink image has new connotations as well.Based on the needs of inheriting traditional culture and exploring new visual language for poster design,this thesis chooses ink image visual language as the research object of poster design,and analyzes the basic connotation,visual characteristics and visual form of ink image visual language through three aspects:namely Interpret the basic connotation of the visual language of the ink image from the relationship between ink and image;analyze and comb the characteristics of the visual language of ink image from the three aspects of non-linear characteristics,aesthetic characteristics and diachronic characteristics of ink image;from the perspective of ink image visual language Ink color,ink mark,ink rhyme and ink meaning analyze and comb the two forms of ink image visual language,and summarize and summarize the visual connotation of ink image visual language.From the perspective of visual semantics,analyze the cultural semantics of graphics and text in visual semantics,analyze the co-constructive relationship between cultural semantics and ink-like visual language,and combine excellent poster design cases at home and abroad,from ink marks,ink colors,ink-like texture,Four angles of ink image layout composition,analyze the application method of ink image visual language in poster design,and summarize the design method of ink image visual language and graphic text in poster design,that is,use co-construction design techniques to combine graphics and text with The visual language of ink image is co-constructed.Finally,combined with design practice,it demonstrates the feasibility and innovation of the poster design co-constructed with cultural semantics and ink images.This leads to the conclusion that the research on poster design that co-constructs cultural semantics and ink images is a re-exploration and re-innovation of ink-and-wash poster design,explores the new formal language of poster design,and innovates the design ideas of ink-and-wash posters,which is a reflection of traditional culture.Inheritance and creative transformation.There are 66 pictures and 88 references in this thesis. |