Research On The Domestic Box Office Champion Movies 2012-2019

Movies have dual attributes.They are both a commodity and a medium;they are both the content of communication and the carrier of advertising;the core of their communication is the movie audience.The unique immersive audio-visual enjoyment and all-round sensory stimulation unique to movie art have inherent advantages that other media cannot match.Its media value will change with the transfer of audiences,depending on the movie schedule,city area,content type,etc.There is a certain degree of heat and validity migration.Therefore,the market box office performance of a movie has become an important criterion for judging the success of a movie.The box office is not necessarily directly proportional to the artistry of the movie itself,but it must be closely related to market popularity.In 2012,China surpassed Japan to become the world’s second largest film market after the United States.Among the world’s top ten film markets,the Chinese film market has the fastest growth rate.The total annual box office of China’s films has leaped from the 17 billion mark in 2012.At the 64.2 billion mark in 2019,the comedy "Lost in Thailand"(2012)directed by Xu Zheng became the first film in the history of domestic films to exceed 1 billion.Only five years later,"Wolf Warriors 2"(2017)directed by Wu Jing passed.The 5 billion mark...What changes have been made to domestic films in the past eight years? What is the vane of domestic films in the future? What other aspects of domestic films need to be improved urgently? To a certain extent,the domestic box office champions of domestic films in the past eight years are contemporary and representative.Therefore,the author takes the domestic box office champion films of these eight years as the research object,and tries to analyze the external conditions and internal conditions of the film as much as possible.Explore the reasons why these films can beat other competitors to gain the preference of the audience,and try to find out whether they have common reasons for success.These issues are worthy of reflection and exploration for every Chinese filmmaker.This article focuses on the 2012-2019 domestic box office champion film phenomenon,and discusses the internal and external factors of the eight annual box office champion movies,and explores as comprehensively as possible the artistic creation rules of the successful domestic high-grossing movies in recent years And business operation model.The first chapter is the introduction,the second chapter discusses the background of the domestic box office myths created by domestic films,the third chapter studies the artistic and cultural characteristics of the eight domestic box office champion films,and the fourth chapter focuses on the commercial operation mode of these films,and finally refines In recent years,the experience and shortcomings in the development of domestic films,look forward to the future development trend of domestic films.