Research Into Feng Xiaogang's Movies

During the 1990s in which loss occurred in most Chinese movies, why can Feng Xiaogang's movies keep steady box-office value, more than 30 million Yuan each film, and even the value is higher? What are the secrets of success of Feng's movies as a special product of commercial culture? What about their prospect?After analyzing the historical background of Feng's movies, in my opinion, the most crucial prerequisite of the birth of Feng's movies is the needs for commercial entertainment movies from times and the people. The success of Feng's movies is not only because he conforms to the historical trends of the times but because he seizes the opportunity and takes advantage of his potential of creation. Feng Xiaogang establishes the commercial taste of his films and makes films automatically according to internal creation laws of commercial films. The audience are attracted by Feng's movies because of the four following aspects: narrating simple stories and taking rountin pictures to cater to the people's lazy psychology; giving the reins to imagination and creating fine pictures to go along with the people's interest psychology; the emergence of wisdom and victory of the common heroes to realize the people's desire and the creation of relaxed games and comedy with tender feelings to satisfy the people's jubilant psychology. Apart from the attraction of his films themselves, commercial operation patterns that he adapts also contribute to the success of box-office value of his movies. It's the combination of the trend of the times and heroes that makes him a ever-victorious general in Chinese commercial films.With the in-depth reform of Chinese economic system and the development of the movie industrialization, commercial movies will compete with each other more fiercely, while they are developing .During the new development period of the commercial films, Feng Xiaogang will remain his features and draw lessons from the structure and the way of taking pictures of the Hollywood plot films to increase the number of the audience ofhis movies. Although Feng's films will attract more new audience, he can well lose the pursuit of former enthusiastic audience at the same time. After the overall analysis of Feng's films, I approve of the changes of Feng's films and am optimistic about the box-office value of commercial films.