Brand Image Design Research On"Tuole Ginkgo"Research On The Application Of Augmented Reality Technology (AR) In The Poster Design Of"China’s 24 Solar Terms"

Poster is a kind of information transfer art,is a popular propaganda tool.Poster design,as one of the forms of visual communication,is also a traditional propaganda media.With the progress of science and technology,the development of posters should keep pace with The Times.Therefore,the emergence of technology undoubtedly brings more design possibilities for posters: the integration and complementarity of poster design and new media.The combination of science and technology with traditional media has brought new vitality to poster design.The emergence of augmented reality technology will completely break the boundary between the Internet and reality.As AR technology is becoming more and more mature in the use of mobile devices and can make posters and technology well integrated,the combination of traditional paper poster design and AR technology will bring more exploration to poster design and make this century-old publicity media get a new sublimation.Due to the development and popularity of mobile terminals,the implementation of AR technology as a poster is relatively reliable for the public."Twenty-four solar terms in China" is the ancient Chinese working people through the labor summarized a set of practical activity,knowledge system,is the Chinese nation labor people’s long experience accumulated from the natural changes and social humanity’s wisdom crystallization,is now "twenty-four solar terms" is not only used for farming guidance,but along with the natural environment and season,and the people life with the multiple cultural attributes and rich cultural content.As a traditional culture familiar to the public,"China’s 24 Solar Terms" can be seen through various media in daily life,but they are all the same.It is difficult for the public to deepen the impression of "Solar Terms" in today’s fast-paced life.The application of AR is worth exploring for updating and propagating the media of traditional culture.It changes the previous propaganda mode of traditional culture,and makes the propaganda method of inheriting the traditional culture to bring out the new.The design elements of the poster are presented by the screen of the mobile device in a static and dynamic way.Viewers can observe the static and dynamic forms of the poster in the real environment.The application of AR technology not only maintains the presentation form of traditional posters,but also turns the traditional design by static rotation,bringing a more interesting viewing experience.This paper attempts to make the design of "China’s 24 Solar Terms" dynamic by using AR technology on the basis of static design,and to carry out innovative design research on the presentation content and display mode of "China’s 24 Solar Terms".