On The Value Of The Barrage Method In BILIBILI Website To Music Audience Research

This article takes the audience of the bilibili bullet screen video website as the main research object,and selects the top five music videos in the number of bullet screens and the number of broadcasts in the bilibili bullet screen video website as the research samples.Obtain first-hand information through interviews and surveys,and provide data support for related research in this field.In this thesis,the author will conduct research from communication,psychology,art management and other disciplines through the collection,analysis,combing and integration of relevant theories at home and abroad.As a new type of media,barrage video has developed rapidly in China and has a tendency to become the mainstream video form in China.By taking barrage video audiences as a professional academic research,it can fill the gaps in this field and provide a reference for enriching the means and methods of the music industry.This article mainly uses the theory of communication to demonstrate the audience of barrage videos,and it is divided into three parts:The first part introduces the symbiotic relationship between barrage video and Bilibili.First,the origin of the barrage and the development context at home and abroad are sorted out,and the reasons for the rapid development of barrage in China and the large amount of traffic are analyzed,and the four aspects of barrage are instantaneous,interactive,directional and fragmented Great feature.Secondly,analyze the composition of the audience of the Bilibili video website,and introduce the development status of the Bilibili website.The second part is to make statistics on the structural characteristics and behavioral characteristics of the audiences of music-type barrage video websites.Through the big data sorting of the audience’s age,gender,occupation,education level,income,geographical distribution,frequency of use,use preference,use motivation and other characteristics,it will provide data support for subsequent research and analysis.The third part mainly analyzes the audience structure and behavior characteristics of music-type barrage video websites.The research results show that audiences of different ages,different occupations,and different education levels are very different for their use and operation behavior in the bullet screen.The fourth part uses the theory of use and gratification to conduct an in-depth analysis of the audience’s psychological level,and the influence of music-type barrage video sites on the audience.It also predicted the audience development trend of music-type barrage video websites in the future.