Research On The Audience Of The Dissemination Of The Western Chamber

Communication is the main means to prove the existence of literature and to realize its value.As a masterpiece of realism in Chinese classical drama,the western chamber,with its rich and advanced theme content,vivid and vivid artistic style,and exquisite and compact narrative method,has spread for hundreds of years without losing its audience and exudes permanent artistic charm.Looking on the existing research results,combining history with transmission way of study is undoubtedly a bold attempt and research state of the west chamber spread prosperity and recession situation,the psychology of audience and choice behavior and to grasp the living condition of modern opera spread context and text,long life cycle of opening a innovative propagation path,is extremely valuable reference value and practical significance.The audiences of the ancient Chinese novel the west chamber are multi-level and the whole society.The modern and contemporary audiences are gradually losing with the emergence of new media.Throughout its development process,it can be roughly divided into three stages:boom,recession and modern communication.In addition to the introduction and conclusion,the main body of the paper consists of the following three parts:The first part discusses the audience of the west chamber under the prosperous spreading state.The spread of the west chamber began at thestarted in the late Yuan dynasty and the early Ming dynasty,and reached its climax in the early Ming dynasty and the early Qing dynasty.Audiences show the characteristics of wide distribution,complex identity,large individual differences,and the same acceptance trend.Besides,different audiences choose different acceptance ways and communication behaviors due to economic,cultural and other factors,text communication,criticism,spread and performance is more common way of communication.Taking Japan and South Korea as examples,the overseas reception of the west chamber is different in its communication form,content and audience.The second part discusses the audience of the west chamber in the form of communication decline.Affected by the dominant ideology and cultural policies in the Qing dynasty,the west chamber into the denial,not only not text transmission,transmission performance also fell silent for a long time,the audience presents the accepting environment of small audience distribution range,narrow,and accept to fission,the characteristics of the spread of audience behavior is wandering between "denial" and "the denial".The third part discusses the audience in the modern communication context of the western chamber.With the emergence of new media,the mode of communication is diversified due to the change of the media.In this context,the characteristics and trends of the audience also change.After the 20th century,film adaptation and picture book adaptation were the main forms of adaptation of the west chamber.The variety and entertainment of the west chamber stories were not uncommon,but the quality of the adaptation was uneven,and the dissemination and reception of the story were not optimistic.Therefore,the use of the survey analysis method to collect audience data,to analyze the degree,Angle,psychology and way of acceptance of audiences of different ages,occupations,educational background and gender,has certain reference value for exploring the road of its innovative development.