Research On Art Audience

The thesis makes a tentative study of Chinese audience in art reception. In view of the distance between art and the public, the author, instead of studying art creators, approaches the activity from a new perspective——the audience.While highlighting the role of audience, which has long been neglected in art history, the thesis analyzes art reception, aesthetic psychology, aesthetic preference and their relation with the times. In addition, the thesis studies various receptive acts of the audience in light of sociology and communication theories, and relates the study to the four elements which attribute to art publicity—art education, artist, art criticism and art exhibition. Art education cultivates aesthetic ethos among the society;attitude of the artist, to a great extent, determines whether art can be accepted by the public; art criticism introduces art works into public field;art exhibition, part of art education, is the earliest and till now a dominant visual representation of art work. In the part of synchronic study, the author mainly employs sampling, culture and act analysis so as to give a qualitative description of current audience.The author, holding a negative view about art publicity in China, argues that aesthetic ability of the public needs to be enhanced further, the relation between art and the public is to be deepened, and aesthetic acts needs promotion. Last but not least, government and artists should make joint efforts to create a better environment.