Research On Visual Image Design Of Tea Brand In Nanxixiang

With the rapid growth of social economy and the rapid development of material civilization,people pay more attention to the development of spiritual culture while pursuing material satisfaction.More and more tea industry began to rely on brand visual image design to create a unique brand,improve the market competitiveness of the tea industry.As one of the important carriers of spiritual culture in China,China’s tea culture industry has developed vigorously in recent years,especially the new tea which is more suitable for modern fast-paced work and life,and it is developing rapidly,among which there are many national chain brands,as well as some localized small and medium-sized tea brands all over the streets.However,in order to gain a place in the fierce market competition,it is necessary to pay more attention to the design of brand visual image,so as to meet the balance of consumers’ material,psychological and spiritual needs.Therefore,the research on the visual image design of tea brand can enhance the brand recognition,which is extremely important for increasing the brand connotation and improving the brand communication efficiency.Based on the analysis of the research background,significance,research status,research contents and methods,and design innovations,this paper explains the basic research of tea brand visual image design,and points out the theoretical overview of tea brand and brand visual image design.Then,based on a brief introduction of tea brand and its visual image design in Nan Xi Xiang,this paper analyzes the present situation of tea brand visual image design in Nan Xi Xiang in detail,and finds that it is characterized by brand image but incomplete in brand image system.Based on the above problems,this paper emphatically points out the idea of designing the visual image of Nanxixiang tea brand,namely,accurate brand positioning,highlighting the characteristics of brand image,improving the brand image system,enhancing the connotation of brand image,and comprehensively enhancing the visual effect of brand image.Finally,this paper expounds the design practice of Nanxixiang tea brand visual image in detail.