| Marxism believes that human beings have transformed the natural world,created society,and formed culture in their practical activities,and culture reacted to and shaped people.This is a process of internal unity.Fundamentally speaking,culture originates from social life,and the formation of culture will have a significant impact on the development of social life and social production.Because it is the accumulation of people’s past experience of living together,it is something that people identify with through comparison and choice.The formation and establishment of a certain culture means the recognition and compliance of certain values and behavior norms,which also means the formation of a certain order.And as long as this kind of culture is working,then the social order established by this kind of culture will be maintained,so that culture has the function of maintaining social order.With the development of modern industry and market economy,the contemporary masses participate in the contemporary social and cultural public space or public sphere.Demand creates supply,derives cultural products,and forms mass cultural consumption.Popular culture has the characteristics of popularity,commodity,popularity,entertainment,and media.The logic of commerce has gradually penetrated into culture and art,creating a cultural market and cultural economy that have both economic and cultural attributes.As demand and supply gradually expanded and stabilized,cultural industries emerged.The cultural industry has gone through a process from the budding form to the singular "Cultural Industry" to the plural "Cultural Industries",and its role in social and economic development continues to increase,especially as knowledge With the advent of the economic era,the cultural industry has risen rapidly and developed rapidly.Before 1978,my country defined culture as social work with the construction of public welfare culture as the main content.Its development was included in the national plan.The state finance paid the bill and was led and led by the government-affiliated institutions,namely,the cultural department.However,a single The planned economy has led to the unity and shortage of spiritual and cultural products,and it is difficult to meet the increasing demands of the people.Since the reform and opening up in 1978,with the development of the commodity economy and the establishment of the socialist market economy system,social material products have been greatly enriched,and the people’s basic material needs such as clothing,food,housing,and transportation have been gradually met.People have become more spiritual and cultural products.The demand is growing day by day.This promoted the emergence and rapid development of China’s cultural industry.In the 21 st century,under the background of the rapid development of economic globalization,China’s cultural industry is booming.Especially with the advent of the Internet era,information technology and cultural industries are gradually integrated and developed,and the dual demands of cultural construction and economic construction have pushed the cultural industry to the height of national strategy.The reform of China’s cultural system basically follows the classification of cultural undertakings and cultural industries.The Party Central Committee emphasizes that the development of cultural industries should avoid excessive marketization in terms of the attitude to the development of cultural industries.It is particularly emphasized that state-owned cultural enterprises should put social benefits to the public.In the first place,we must adhere to the responsibility and mission of the socialist culture with Chinese characteristics.On the other hand,the development trend of the market economy strongly requires the integration and development of cultural undertakings and cultural industries.For example,cultural and creative products developed by museums are widely accepted by consumers in the market and have produced huge economic benefits.Government-enterprise cooperation investment model It has also been widely promoted in the construction of public culture.Therefore,it is necessary to look at the relationship between the development of cultural undertakings and cultural industries dialectically.Cultural undertakings are the social foundation of cultural industries and promote and lead the development of cultural industries.The cultural industries are sent to support and promote the development of cultural undertakings.The two are interdependent.Promote each other.Entering a new era,China requires economic development to transform from a stage of rapid growth to a stage of high-quality development.Paying attention to the innovation and development of the cultural industry is an objective requirement of China’s economic transformation.Problems of China’s economic development From the supply side,problems such as overcapacity,misalignment of supply and demand,and low supply efficiency are widespread.China’s cultural industry is also facing the same challenges.Sichuan is an important province in the western region of China and the leader of the western economy.It plays a leading role in the economic development of the western region and also plays an important role in the overall development of the country.Sichuan has a long history,rich cultural resources,and rapid development of cultural industries,which is of typical significance in the development of cultural industries in the western region.According to the "Cultural Industry Development Index of Western Provinces and Cities in China（2018）" report,Sichuan’s cultural industry development index has ranked first in the west for three consecutive years.But there are also problems such as misalignment of supply and demand and low supply efficiency.The sustainable development of Sichuan’s cultural industry needs to carry out structural reforms on the supply side of the cultural industry on the basis of maintaining the existing competitive advantages.Studying the problems and constraints of Sichuan’s cultural industry from the perspective of the supply side is an effective idea and method to break the "bottleneck" of the development of Sichuan’s cultural industry.On the whole,although the cultural industry in Sichuan Province is on an upward trend,there are still many problems in the four links of production,distribution,exchange and consumption.First,from the perspective of production links,there are problems such as irrational supply structure,insufficient supply main body,unbalanced regional development,insufficient innovation ability,and insufficient awareness of property rights.Second,from the perspective of the distribution link,there are problems such as the unreasonable distribution of production factors in the cultural industry;the income gap between urban and rural residents is still obvious.Third,from the perspective of the exchange link,the cultural industry market system is not yet perfect;the cultural industry policy system needs to be improved;and the lack of intellectual property protection needs to be resolved.Fourth,from the perspective of consumption links,Sichuan’s cultural consumption level is lower than the national average;cultural consumption demand growth is insufficient;cultural consumption potential is not fully stimulated.In response to these problems,it is necessary to demand development paths from four aspects on the basis of adhering to the three development principles.The three principles are that the development of Sichuan’s cultural industry should pay attention to the guidance of core values,development should take into account economic and social benefits,and development should adhere to inheritance and innovation.The four aspects are,first,deepen the supply-side structural reforms and improve the production level.Second,promote consumption upgrades and achieve long-term economic development.Third,adjust the distribution structure so that the people share the fruits of development.Fourth,improve the market system and give full play to the promotion of production by the circulation of urban and rural elements. |
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