Visual Dynamic Design In Brand Building Of "Heng Lu Ji"

Visual communication design is driven by the changing development of mobile Internet and new media.The presentation form of visual media has gradually changed from static to dynamic.With the development of technology and commerce,more and more new technology industry and electronic industry,dynamic brand information communication has gradually become the mainstream mode of communication.But the brand image of some traditional industries in China tends to be a simple static form,which obviously can not meet the current trend of the times.This paper explores the dynamic communication of traditional culture brand construction.This paper analyzes and expounds the significance,information construction,manifestation and communication application of dynamic design in traditional brand building.Combined with specific cases,this paper analyzes the information dissemination and audience experience of dynamic brand building.