A Study On The Role Of Book Design In The Construction Of Publications

Today’s publishing industry development prospect is not optimistic, the network to the impact of the traditional print media, electronic publications of piracy and illegal downloads, if do not take reasonable and effective refactoring, time it will be the development of science and technology of its external factors restrict the forming of the bottleneck. Fast consumer economy era is an era of brand competition, brand of cultural value, economic benefits and social effects and time imprinting, etc., will be incorporated into each commodity in the market. Publication as a cultural commodity, must build a complete system of brand, thus in the new era of culture.This paper analyzes the current development of the publishing industry, combining with the history, theory and market, and many other factors, summarizes in book design under the premise of the concept of publication brand and building structure. Publication brand building forms, most of the paper results from the three major categories of marketing perspective, ignoring the books design is directly stimulate the reader’s reading interest and desire to buy one of the important factors.Books design in the role of publication brand building is diverse, and from the font, color, layout design and printing process, and so on, these are all publications brings the reader’s first impression, as well as the construction of the early stage of the basic conditions. In the process of publication brand building, books design also played a vital role. It although there is no specific measure, is market, readers, and press the three aesthetic taste and aesthetic requirements, is continuity, innovation, and promote cultural activities.