Research On The Tourist Experience Of Huangluo Yao Village’s "Long Hair Performance" From The Perspective Of Semiotic

In the context of a significant increase in the level of economic development,tourism performing arts,as a product of the in-depth integration of tourism and art performance,have greatly enriched the content of tourism activities and are deeply loved by tourists.However,in the development process of tourism performing arts,problems such as lack of innovation in product projects and difficulty in producing high-quality goods have directly caused the problem of poor quality of tourist experience.Therefore,this study takes "Long Hair Performance" as an example to study and analyze the tourism experience from the perspective of semiotics.From the perspective of semiotics,the travel process can be seen as a process in which various symbols constructed by tourists and symbol producers interact and establish connections.From this perspective,the travel process can be divided into three stages: pre-experience,during-experience,and post-experience.The process and characteristics of tourist activities carried out by tourists at each stage are analyzed,and the outline of semi-open interviews is determined based on the analysis results.,To provide a basis for obtaining original data for constructing a tourism experience model.After obtaining the original interview data through semi-open field interviews,based on grounded theory,the original data is coded first,second,and third.After continuous streamlining and refining,the inherent inter-concepts are unearthed.Through the connection,the tourism experience model from the perspective of semiotics is finally determined.The model is composed of symbol perception,symbol interpretation,and symbol evaluation.According to symbol perception characteristics,tourists can be divided into three types through cluster analysis,and the differences in symbol interpretation and evaluation of the three types of tourists can be explored through Pearson correlation analysis and factor analysis.Through the analysis,the main conclusions are as follows:(1)According to the characteristics of tourists’ perception,tourists can be divided into three types: cultural experience type,artistic aesthetic type,and leisure and recreation type;(2)Different types of tourist symbols are different in interpretation.: Cultural experience tourists are the most active in finding symbols;art and aesthetic tourists can find a large number of real symbols most smoothly;leisure and recreation tourists have found the most symbols with pre-perception impressions and have the highest experience quality;(3)Tourists’ symbol interpretation attitude,Symbol interpretation ability,symbol interpretation results are positively related to the quality of experience;(4)Different types of tourists pay attention to the symbol system focus is different:cultural experience tourists and leisure and recreation tourists pay more attention to the content of the performance,while art Aesthetic tourists value the performance design,and finally,based on the analysis results,make suggestions to the symbol production constructors and symbol consumers to improve the quality of tourism experience.