Creative Expression Of Visual Art Of User Advertisement In We-Media Era

Objective:To study how to reflect the orientation of socialist core values in the advertising design of individual users of We Media and create works that are popular with the masses and conform to the positive energy of the society.Methods: By studying scholars’ research literature on "We Media" platforms,the differences between the communication characteristics of visual art in the era of "We Media" and the era of traditional media,as well as the characteristics of its communication and audience groups were analyzed.Investigate the contents of advertisements placed by individual users in "We Media",Analyze the main "We Media" platforms in China.According to its content and communication mode,analyze the causes of the existing three customs,plagiarism and other problems.Explore how to improve and analyze the main "We Media" platforms in China according to their characteristics.Investigate the art forms popular with the masses at present,and look for the expression forms that conform to the positive energy of the society.Through three stages of literature research,analysis of existing problems and research on development direction,the author analyzed the existing problems and development direction and carried out the creation.