Research On IP Design Of Icon Brand Image In Multi-screen Era

In the era of screen reading,the research on brand IP and icon is a frontier issue in brand strategy.This paper aims to explore the relationship between technology and brand culture strategy from the marketing strategy perspective of brand extension alliance,so as to explore the new marketing advantages of brand IP image icon.In terms of brand development,the joint strategy of icon and brand IP image is conducive to the brand to seize the market and enhance the vitality of the brand.In terms of brand communication,expanding the audience and optimizing the communication channels are conducive to enhancing the brand’s influence.In the aspect of brand building,creating a comfortable atmosphere of aesthetics and operation for the user group and establishing emotional links with the users are conducive to increasing the added value of the brand.Based on the collection of research status at home and abroad,this paper expounds the relevant concepts of brand IP image;Through listing and integrating the previous cases of brand IP image,it is analyzed that brand IP image has the characteristics of sustainable content development,interactivity of image communication and resonance of value shaping,which plays an important role in brand strategy extension.By comparing current cases of UI interface design and icon design,this paper explores the combination point of brand and icon in interface design.This paper also introduces the concept of brand IP image icon,analyzes the new advantages of brand IP image and icon combination in brand extension,marketing and other aspects,and discusses its design ideas in graphic identification,style diversity,platform compatibility and other aspects.Finally,in the design practice,it explores the innovative concept of moma brand IP image icon design,and promotes the development,dissemination and shaping of the moma brand.