The Brand Marketing Analysis Of Mao Ming Tang Workshop In Jiujiang City

Cultural industry has gradually become one of the main driving force of China's economic development,traditional culture industry is relying on our rich cultural and tourism resources developed rapidly.More and more companies born out of the market in the cultural industries.For small businesses in terms of start-up period,establish an effective brand marketing strategy is one of the key to make the business grow in the market,when faced with cultural industries and cultural enterprises uniqueness.In this paper,reflected in three key areas:theory and case studies,brand awareness and brand marketing-related data analysis and theory applied to practical.Theory and Case Studies is the study of the basic theory of this article,brand awareness analysis,marketing analysis of business data,financial data analysis,evaluation of brand marketing strategy and recommendations for improvement of this paper is to study the subject.In the main part of the paper,were analyzed in terms of the company's brand awareness,consumer health,branding data,etc.Combined with the financial data of the main business brand marketing performance evaluation,analysis of the weaknesses of the current corporate brand marketing strategy.Proposed corporate brand marketing strategy adjustment recommendations for improvement in reference to the market investigation,the consumer feedback,the cultural market and policy factor in Jiujiang City,etc.To improve the original brand structure,to form a new brand system,and further integration of brand marketing channels,develop new market,establish brand marketing information feedback mechanism.Finally,suggestions for improvement brand marketing strategy has been applied,the data before and after the improvement strategies were compared to verify the improved feasibility and the practical effect of brand marketing strategy.The object of study is the brand marketing of MAO MINGTANG workshop in Jiujiang City.Attempts to analyze the context of the traditional cultural industries,how small businesses can make better use of the advantages of the cultural industry itself,better use of increasingly diverse marketing carrier,and make corporate earnings.Through the establishment of an effective brandmarketing strategy to help small businesses survive and grow in the fierce market.We also hope to provide effective reference value and the same advice to other types of enterprises.