Dissemination And Inheritance Of Tibetan Folk Art In The Era Of Media Convergence

Chinese folk art runs a long history,which is extensive and profound.Folk art is a kind of art form,which is related with the court art and religious art,was directly originated from the folk,so it has the feature of being original.With the extremely rich contents and forms,Tibetan folk art is an indispensable part of the folk art of ethnic minorities in China,which has a very profound ethnic culture and historical origin.Over thousands of years,together with the Tibetan people’s wisdom,Tibetan folk art is the unique art created by Tibetan people,which aims to satisfy the material and spiritual needs of the Tibetan people.With its unique artistic charm and spiritual connotation,Tibetan folk art has become a splendid "exotic flower of snow region" in the big family of Chinese folk art.In the course of social development,the splendid ethnic culture and human civilization generated in Tibet represent its characteristics and spirit generally.The arts produced by the Tibetan people serve the Tibetan people,which shall mainly satisfy the Tibetan people’s material and cultural life and spiritual value pursuit.With the coming of the media convergence era,Tibetan folk art industry has derived many new forms,while as an art form with the strong connotation and communication power,Tibetan folk art plays a positive role in promoting the inheritance and development of the intangible cultural heritage in China.In this paper,the author takes the communication carrier of media convergence as the starting point to study the dissemination and inheritance of Tibetan folk art.In the media convergence era,the dissemination and inheritance of Tibetan folk art has gradually become the focus of cultural communication.In this paper,the author mainly expounds the dissemination and inheritance of Tibetan folk art in media convergence era,aiming to discuss the historical overview and development of Tibetan folk art,as well as how to make use of the communication mode of media convergence era to the inherit it to the maximum,which is the ultimate goal of Tibetan folk art in the media convergence era.