The Dissemination Study Of Hubei Folk Handicrafts In The New Media Era

With the advantageous geographical position and rich material resources,Hubei province which in central China has nurtured the lasting appealing and chic Jingchu culture.Therefore,Hubei folk handicrafts has development and prosperity in here because of the long history of culture and unique natural environment which bred bright and colorful folk handicrafts culture,forming the unique posture.As a part of the intangible cultural heritage,Hubei folk handicrafts is the important carrier to disseminate Hubei culture,and is necessary to the culture education.It's not only has the general utility functions but also has profound significance to cultural and economic.In the freezing machine age,the folk handicrafts is the link to strengthen the connection of human,and could meet the demand of the lack of the spirit of modern people.However,brighter future of the folk handicrafts culture has declining with the development of the times.Furthermore,Hubei folk handicrafts can't keep up with the speed of internet development,presenting weakness.In the face of social upheaval,we should look countermeasure of health communication and discover the contemporary significance about folk handicrafts which based on the present environment.Under the new environment,the traditional research perspectives can't solve the dilemma of folk handicrafts.One of the most significant features of contemporary society is the development of the Internet that changed the dissemination of information.So that the study of folk handicrafts in dissemination perspective which research among in the new media ear has the important practical significance.This article analyzed the development and spread of the new media era of Hubei folk handicrafts in the perspective of dissemination study.The significance of research and the study of domestic and foreign scholars of folk handicrafts that be proposed in the introduction part,in which data analysis and the method of literature analysis and research has been adopt,above the innovation of the article that provided the theory and the fact which basis for the thesis.First chapter is an overview which clarified the relationships of concepts,and explained the current situation of Hubei folk handicrafts,including the difficulties and opportunities in the development of new media era.Furthermore,the study in second to five chapter that stated the meaning of dissemination,the characteristic of dissemination,the channel of dissemination and the effect of dissemination,and then did a whole rendered of Hubei folk handicrafts through collected the relevant data on the net.Under the previous analysis,the final chapter which submited the sustainable development's suggestion and contributed to the prosperity of Hubei folk handicraft culture from the joint action in the medium,implements and human.