Research On The Employment Preference Of Creative Class And Scene Constructions In Cultural And Creative Industrial Parks Based On Scene Theory

With the advent of post-industrial society,situational amenities or activities that embody certain lifestyles are redefining the city.Structures made of different cultures and values scene become an important means to attract and retain the creative class.Compared with the eastern and central regions,the economic development of western China lags behind as a whole.It is of great significance to study the correlation between the employment preference of the creative class in cultural and creative industrial parks and the scene performance of the parks to promote the development of cultural and creative industries in western cities.Therefore,this paper takes Chengdu Eastern Suburb Memory and West Village Courtyard as the research object,through the field survey to obtain the scene data,questionnaire and interview data and official materials and on the basis of the scene theory to propose suggestions and strategies for the scene construction of the cultural and creative industrial parks,aiming at meeting the employment needs of the creative class and improving the scene attraction.Firstly,this paper analyzes the scene construction of Eastern Suburb Memory and West Village Courtyard by using the scene research method of scene theory.Secondly,the employment preference of creative class was analyzed by factor analysis method and ordered multi-classification logistic regression method,and the influence of personal attributes on their employment preference and the influence of creative class’ s employment preference on their cognition of park scenes were discussed.Finally,according to the ideal working scene and atmosphere of the creative class,the corresponding improvement strategies are put forward.The innovation attempt is to observe the differences between the scenes of cultural and creative industrial parks from the perspectives of researchers and creative classes,and to discuss the reasons.The main conclusions of the study are as follows:(1)The scene construction of the East Suburb memory and the West Village courtyard highlights the characteristics of publicity and locality,and there are common problems such as the imbalance of the functional proportion of the business forms of comfort objects and poor scene tour experience.The scenes in East Suburb Memory are non-rationality,non-utilitarianism,encouraging self-expression,neighborliness,informality and reservedness.The scenes in West Village Courtyard are corporateness,utilitarianism,and observance.From the perspective of creative class,the scene performance of cultural and creative industry park is slightly different from the actual scene.(2)The creative class in Eastern Suburb Memory and West Village Courtyard are both young and localized.The creative class was more attracted to outdoor Settings,teashop,coffeeshop and art performance areas,and scenes of neighborliness,locality,egalitarianism and encouragement of self-expression.The creative class has a higher demand for public service,living cost,job treatment and job nature.The hometowns of the creative class have a great influence on their employment preferences at both urban and individual scales.Gender and income have a great influence on the employment preference at the park scale and the individual scale.(3)The employment preference of the creative class affects the cognition of the creative class on the scene performance,that is,the scene performance of the cultural and creative industrial park from the perspective of the creative class is different from the actual scene.The employment and work demands of the creative class have an impact on the subdimension of the scene they prefer in their subjective cognition.In the East Suburb Memory Park,there are seven sub-dimensions,including locality,state,tradition,charisma,glamour,transgression and exhibitionism,which are affected by the career preference of the creative class.In the West Village Courtyard Park,there are six sub-dimensions,including corporateness,tradition,glamour,neighborliness,formality and exhibitionism,which are affected by the career preference of the creative class.(4)The suggestions for scene construction include: First,from the perspective of satisfying the employment preference of the creative class,it is suggested that the park should reasonably set up public space and activities and promote the cooperation between the art industry and other cultural and creative industries to enhance the expression of sub-dimensions of scenes that have positive effects on the creative class,such as locality,neighborliness,egalitarianism,charisma and encouragement of self-expression.At the same time,appropriate amenities should be set in the scene construction to respect the individuality and diversification of the creative class.Second,from the perspective of enhancing the tourist value of the scene,it is suggested that the park should start from the transformation of comfort objects,holding activities and attracting crowds,pay attention to improving the overall harmony of the scene,enhance the relevance and participation of the scene,and explore the cultural characteristics of the scene based on the park.In addition,the park should enrich cultural and creative leisure and entertainment projects,appropriately adjust regional functions,and strengthen the attraction effect of scenes.