Study On The Application Of Synaesthesia In Font Design

Human-oriented design pays attention to people’s subjective feelings,which are derived from a variety of senses.Visual,hearing,smell,taste and touch are sensory organs for information transmission.Because of this,the psychological effect of the combination of multiple senses to form synesthesia is conducive to further information transmission.As early as the era of ancient Greek philosophy,people have studied the theory of synesthesia.Synesthesia was also described in ancient China.As an important part of information transmission in design,fonts are also affected by media technology,presenting multiple forms and styles.At present,visual design not only meets the audience’s visual experience,but also needs to meet other sensory experience.Some font designers try to create visual and other delivery methods according to the characteristics of the work.This combination adds new vitality to the work and brings a new sensory experience.In this paper,the study of synesthesia theory can be used as a means to assist font design,the purpose of which is to make the audience more accurately understand the visual connotation of font design and improve the effect of information transmission.This paper starts with the application status of font design,discusses the application status and existing problems of font design,and develops the design subject,method and effect.At the same time,in view of the existing problems,the paper analyses the requirements of information transmission methods in font design and proposes that synesthesia theory can assist information transmission.Secondly,by defining the concept of synesthesia determines the main scope of this study.An analysis of the application of five synesthesia can summary its technique of expression.Summarizing font design based on synesthesia theory through associative transfer mode,metaphorical output rules and experiential psychological factors.Finally,the theoretical research is applied to design practice and the rule summary of synesthesia theory in font design is verified.This study is an innovative attempt of font design research,which can provide an effective auxiliary method for future design.