The Innovation And Expression Of "Hunan Jiangyong Female Calligraphy" In Modern Font Design

With the rapid development of the scientific and technological revolution,People’s access to information has become more and more extensive,consumers’ aesthetic awareness has been constantly improved,and with the rapid development of the Commodity,more and more serious commodity homogenization phenomenon makes the demand for font design is in short supply,font design is the most direct visual information in graphic design carrier.The appearance of Chinese characters runs through the whole process of human civilization,and Chinese characters are the longest continuously used characters up to now.Chinese Nushu is a monosyllabic phonetic character,and it is also the only female-specific character found so far.It is a gender variant of the regular script of Chinese characters.The character of Nushu has the beauty of radian,slim and delicate,and the shape is like willow leaves.The character fully shows the natural beauty of the female body with various shapes and statures.Based on the innovation and expression of "Hunan Jiangyong nvshu" in the modern font design,taking the Chinese font design of nvshu as an example,the author discusses the development trend of Chinese font,by using the methods of field investigation,literature reading,induction and comparative analysis,the author comes to the conclusion that the characters of Nushu are combined with the design of Chinese characters,then the paper deeply excavates the character shape characteristic of the feminine temperament of nushu,and discusses the use and standardization of the embroidering family font.