The Design And Application Ofgestalt Theory In Nixing Pottery Creativeproduct

Gestalt Theory,developed by Max Wiltheimer,is an important concept in psychology.The basic concept of Gestalt Theory holds that the whole "concrete image" which is formed when human beings recognize and analyze graphic through the visual perception system,is formed through the process of experience acquisition.It is a consistent,similar,close,continuous whole.In China,the Gestalt is also called "Gestalt".Wholeness and the Law of organization are the most important characteristics of Gestalt.As one of the four famous pottery in China,Nixing pottery contains rich connotation of excellent traditional national culture and regional culture.As a way of expression in art design,creative design uses visual perception of Gestalt to produce application mechanism and product effect in creative product design.This is just in line with the creative spirit of the Nixing pottery,which include usage of excellent materials,seeking kiln change.Based on this,this paper will analyze the principle of the application of Gestalt Theory in Nixing pottery creative product design,and the application effect of Gestalt in Nixing pottery creative product design.Therefore,the application of Gestalt Theory in Nixing pottery design is further studied.Starting from "Integrity" principle in Gestalt Theory,this paper will analyze thiss basic principle and its basic attributes,so as to excavate its theoretical and practical basis in literary and creative products,and to expound the application of Gestalt Theory in creative design of cultural products.Through analyzing the application of Gestalt Theory in Nixing pottery creative product design,this paper probes into the realistic basis and possibility of its application in Nixing pottery creative design,which can further focus on the value and level of Nixing pottery’s which it brings to people.By using the method of literature analysis,this paper sorts out the concepts of Gestalt Theory,cultural and creative products,Nixing pottery,etc..The concepts of Nixing pottery creative product design,Nixing pottery creative product design of Gestalt Theory,perceptive innovation and Gestalt design are defined and analyzed.At the same time,this paper will analyze the current situation of Nixing pottery product design,and explore the feasibility and necessity of Nixing pottery product design.This paper will use the method of comparative study to distinguish Gestalt "integrity" in the field of cultural design and cultural design,Nixing pottery design and other easily confused concepts.Then this paper will return to cross-study of the basic principles used in Nixing pottery.The main research elements and content of this paper are relatively broad,and the focus of the problem needs a lot of analysis and sorting out.The relevant joint point needs to be deconstructed to find the law of which for analysis,so as to establish the subject research and regression backbone.This paper is divided into six chapters.The first chapter is the introduction,which mainly introduces the research background and significance,research contents,methods,innovation points,domestic and foreign related research review,basic research categories,as well as the research technical route and the article frame.The second chapter mainly discusses the related concepts and theoretical basis,respectively from the Gestalt Theory,cultural and creative products,cultural and creative product design,etc.The third chapter is based on the analysis of Nixing pottery in Qinzhou and its cultural and creative product design,briefly introduces Qinzhou Nixing pottery,and analyzes the status of Nixing pottery and its cultural and creative products.In the fourth chapter,we will explore the use of the Gestalt in the design if Nixing pottery,through the "Gestalt" symbol expression,intention expression and design extension.The fifth chapter is the use of Gestalt Theory in Nixing pottery product design practice and the development of creative work.Finally,the conclusion and enlightenment are drawn.