| Traditional rural aesthetics,as an important part of Chinese aesthetics,has unique aesthetic taste,which is of great significance to the modernization of Chinese contemporary rural areas.Nowadays,the process of urbanization is speeding up.On the one hand,rural migrant workers seek a better life in the city;on the other hand,urban people want to return to the countryside and enjoy the plain life of "seclusion" and "paradise".But the reality is that the city’s cultural ethics on the impact of rural areas is particularly fierce.Rural areas not only in the economy,cultural weaknesses are increasingly prominent,but also in the rural culture lost the basis of identity,the decline of traditional ethics.With the departure of the culture of country squires and the decline of the significance of the village elites,the village aesthetics has declined day by day.In the face of various difficulties brought to the countryside by the accelerated modernization process,it is of great significance to reconstruct traditional culture and moral ethics from the perspective of rural aesthetics.While economic construction changes people’s living status,it also makes the city face the identity of "one side of a thousand cities".In this process,people constantly lose themselves and can’t find the real meaning of life.So they need to guide people to rebuild their spirit.Under the background of urbanization,the pursuit of a harmonious and stable society is the spiritual food needed in the complicated city life.The development of a good society is not at the expense of countryside,much less at the expense of nature.Urban development must comply with the objective conditions of symbiosis between man and all things.To some extent,rural aesthetics retains this need.First,the most effective way out of the crisis of rural culture order is to rebuild the value of rural culture.The value reconstruction of rural culture not only needs to consider the intrinsic value elements of rural culture,but also surpasses the negative influence and negative factors of western industrial civilization and urban culture.Only in this way can we build a real new socialist countryside,and finally set up a kind of new socialist rural cultural spirit which is not divorced from the countryside but not limited to it.People need a leisurely place to feel carefree,relax,reshape themselves,let the soul really find their own home,find their own homesickness,remove the physical and mental pressure brought by the city,and return to the—— IV beautiful rural aesthetic ideal.This is also one of the important reasons for constructing rural aesthetics.At the same time,the countryside is closer to nature and closely related to nature.People just need this simple and quiet environment to relax themselves,enjoy the poetic and pastoral life and reach the ideal state.This is precisely under the urbanized background,the people need the spiritual comfort in the multifarious urban life.The reconstruction of rural cultural value,need a long-term insistence,need the constant efforts of rural builders,ceaseless exploration,is a hard work.Training the villagers to participate in the new era,contribute their youth and wisdom,out of the plight of rural culture can have the best path.Secondly,rural ethics needs modern transformation.As the most important intangible cultural heritage in rural society,ethics has become an important issue that can not be ignored in the modern transformation of ethics.The traditional rural ethics and the modern society are in the fault condition.We should make the ethics adapt to the modern society,optimize the part of the rural ethics which does not adapt to the modern society,and enhance the common recognition of the urban residents to the rural ethics,instead of rejecting,but promoting each other.The villagers should have cultural self-confidence to their own rural ethics.Since the revitalization of the countryside,the mass media also needs the rural market to make up for this big market.At the same time,with the development of economy,the city continues to understand the countryside more comprehensively and correctly.Rural mass media also need to spread rural regional characteristics and rural culture to enhance their own cultural strength and enhance cultural self-confidence.In the era of mass media,the correct way to explore the common development of local aesthetics and mass media is to establish local humanism and pay more attention to the relationship between people and cultural ethics.At the same time,the beauty of countryside should embody the beauty of people-oriented care with the help of beautiful natural landscape and profound historical culture,and make people come to countryside with nostalgia and find a better connection is the important content of rural development.Finally,maintain the original cultural identity,return to the origin of culture.The first is to recapture the memory of homesickness.The value and significance of the countryside is not only the driving force behind the development of the city,but also,more importantly,the countryside is the most solid spiritual home for human beings.It is an opportunity for human beings to gain respite,tranquility and detachment at any stage of their development.The Central Urbanization Work Conference held in Beijing proposed that "seeing mountains,seeing water and remembering homesickness are the ideal of China’s urbanization as well as the vision of building beautiful countryside." At the same time,the strategy of rural revitalization has become a national strategy,which is also a "key measure to build a beautiful China".The existence and popularity of the nostalgia documentary is the result of the collusion between the government and the people in the context of "remembering nostalgia".The second is the reconstruction of traditional festivals,traditional festivals as a collective sharing of the special time,the need for a specific spiritual core to achieve the group of adsorption and leadership.Spirit is the core of culture,and festival spirit is the psychological guarantee to unite groups and organize ceremonial activities.Thirdly,to build rural moral culture self-confidence,we should give full play to the advantages of rural moral culture,dig out excellent resources in rural moral culture,and rekindle the vitality of rural moral culture.Fifthly,we should mold the culture of rural virtues,promote the development of rural moral culture,create a good atmosphere of advocating morality and advocating virtues in the whole society,give play to their leading and exemplary role in rural revitalization,and make them become advocates of rural civilization and practitioners of moral education,as the main body of rural aesthetics,better use rural aesthetic consciousness to guide rural construction. |