Research On The Development Of Dong Minority Big Song From The Perspective Of Media Landscape

As a candidate project of human oral and intangible cultural heritage in China,Dong folk song is an important part of China’s intangible cultural heritage.From the perspective of media landscape,media is an important factor and force to promote the inheritance and development of minority culture.With the change of media,the forms of Dong folk songs are becoming more and more abundant.This paper explores how to optimize the presentation form of Dong folk songs,taking the promotion of the appreciability of Dong folk songs and the communication value of cultural symbols as the research perspective,and summarizes and reflects on the optimization path of the communication of Dong folk songs.The difficulty of the innovation of the presentation form of the Dong folk songs lies in how to strengthen the advantages of the presentation form of the Dong folk songs? How to make up for the deficiency of the form of Dong folk songs? So as to find the fit point of the transmission characteristics of Dong folk songs,and explore the optimization path of the transmission of Dong folk songs.In this way,it can provide reference and suggestions for the communication and development of Dong folk songs in Guizhou,and has important enlightenment significance for the inheritance and development of minority culture.From the perspective of media landscape,this paper tries to study the transformation of Dong folk songs from traditional rural performing arts such as religious sacrifice activities,marriage and love activities,other festival customs to mass media.By using the methods of media content analysis,literature analysis and case study,this paper makes an in-depth analysis of the optimization strategy of Dong folk song communication.The first chapter studies the current situation and value of the communication of Dong folk songs in Guizhou,and analyzes the current situation of the communication of Dong folk songs in Guizhou from the perspective of interpersonal communication,organizational communication and mass communication.According to the history and cultural connotation of the Dong songs in Guizhou,this paper analyzes the important communication value of the Dong songs in human intangible culture.The communication value of the Dong songs is contained in the epitome of intangible culture,institutional culture and spiritual culture.The second chapter discusses the different presentation forms of Dong folk songs from the perspective of media landscape,and analyzes the presentation forms of Dong folk songs from macro to micro levels.The media landscape constructs the scene of Dong’s big song.The traditional rural performing arts take religious sacrifice,marriage and love,and other festival activities as the theme to present the local humanistic landscape.The introduction of Dong’s big song into education curriculum and the non media music education form as a new teaching form create a new communication field and landscape presentation.With the development of high and new technology,stage performance,film and television works and mass media have broken through the regional restrictions and become a new form of presentation relying on media and equipment.From the perspective of media landscape,the third chapter analyzes the advantages and disadvantages of different presentation forms of Dong folk songs in rural performing arts,non media music education forms,stage performances,film and television works and mass media,analyzes the media landscape presentation in an all-round,diversified and in-depth way,and analyzes the characteristics of different presentation forms.The fourth chapter carefully excavates the optimization path of Dong’s big song communication from the perspective of media landscape.According to the characteristics of landscape media,it scientifically and reasonably designs the operable optimization strategy to improve the appreciability of Dong’s big song communication as the return point,so that Dong’s big song can transmit its cultural value and be favored by the public at the same time.