A Study On The Image Construction And Communication Value Of Artisan-themed Documentary

The Chinese government has launched the strategic plan of "made in China2025",which shows that the current stage is the key node for China’s manufacturing industry to enter the high end and move from "made in China" to "created in China".The government vigorously advocates the spirit of craftsman,trying to use the spirit of craftsman to promote the rapid development of China’s manufacturing industry.In the face of the national initiative,there has been a wave of watching documentaries about craftsmen,and a series of documentaries about craftsmen have emerged,such as "craftsmen of great powers","I’m repairing cultural relics in the Forbidden City" and "Craftsmanship".This paper takes my graduation work "ingenuity" as an example,analyzes the image construction of craftsman documentary,and explores its image communication value.The article is mainly divided into four parts.The introduction mainly discusses the background and significance of the topic,combined with the relevant literature review,sorts out the research ideas of this paper,and puts forward the research methods.The first chapter gives a general overview of the craftsman documentary from the background of its rise,development and selection materials;the second chapter analyzes the craftsman image construction strategy of the craftsman documentary from the source and development of the craftsman spirit,the shaping of the craftsman image,the narrative strategy and emotional strategy of the craftsman image construction;the third chapter analyzes the craftsman image construction strategy of the craftsman documentary through the main channel of communication This paper focuses on the analysis of the image communication strategy of the craftsman Spirit Series documentaries from the aspects of topic,communication content,communication language,communication perspective and communication channel,summarizes the economic value,social value and cultural value of the craftsman theme documentaries,explores the main problems in the communication of the craftsman theme documentaries,and tries to put forward the solutions.From a macro perspective,this paper discusses the impact of the construction of craftsman image in the new era on the public and the value impact of the dissemination of craftsman documentary.