Research On The Application Of Contemporary Symbolization Of Intangible Heritage Graphics

The study of intangible cultural heritage is of great significance to the application and the development of national industry.The graphics displayed in the intangible cultural heritage,referred to as intangible cultural heritage graphics,are important visual sources for people to feel and understand the intangible heritage itself.As a symbol that draws information directly from the visual senses,graphic symbols have more advantages than written language in the current innovative application of intangible cultural heritage and the construction of city brand image.This paper starts from the components of intangible cultural heritage graphics and the cognitive elements of graphic symbols,deconstructs each element from the current perspective by using art theory,and constructs the contemporary graphic symbols,and proves it from the perspective of semiotics,constructs the theoretical model of the contemporary graphic symbols of traditional intangible cultural heritage graphics from the theoretical level,and establishes the contemporary semantics of intangible cultural heritage graphics.At the same time,the graphics from the two non-heritage projects of Fuzhou shadow play and Zhuanghe paper-cutting in Dalian area are taken as examples,and the theoretical design is used to formulate contemporary design schemes,which are shown in the graduation design.The geographical and cultural diversity contained in intangible cultural heritage graphics plays an active role in urban image recognition and regional cultural communication in the process of creating contemporary symbolic applications,which can increase the innovative points of contemporary urban or regional vision and cultural cognition.This two-way application innovation opens up new ideas for the contemporary application of intangible cultural heritage.This article elaborates from five chapters.The first chapter introduces the research background of the topic,and briefly combs the application background and theoretical background of the contemporary design of intangible cultural heritage.The second chapter clarifies and simplifies the definition of intangible cultural heritage graphics,combs the characteristics of intangible cultural heritage graphics and the cognitive process of graphic symbols,and discusses the possibility of relevant elements to make it contemporary symbolic.The third chapter deconstructs the intangible cultural heritage graphics under the influence of the contemporary thinking theory,design language and contemporary media,and then constructs the contemporary construction on the premise of the symbolic cognitive law,and constructs the theoretical thinking in the cognitive law and semiotics theory.The fourth chapter is the research chapter of theory and practice.According to the design ideas of the third chapter,the paper analyzes and studies the typical intangible cultural heritage figures in Dalian area and design practice.The fifth chapter is through the demonstration to practice of this paper,to reflect on the theory and practice program,to summarize the experience and shortcomings,and to collate and supplement the topic theory.