Jiusan Brand Based On Geographical Symbol Of Heilongjiang Province Design Research

In recent years,China’s economic construction has stepped significantly into a new level due to the deepening of reform and opening up.Instead of merely meeting the basic need of food and clothing,the life of Chinese people has experienced a qualitative change,which focuses on bettering their quality of life.At the same time,consumers’ attention to brand has been increased as the ability of their consumption has been improved,which has stimulated the agricultural product market to a great extent and promoted the agricultural product market to step on the development of the brand.People are not only satisfied with the basic needs of goods,but pay attention to the brand and elements such as origin,culture and emotional of them.Consumers do not blindly pursue goods for their lower prices,but pursue high quality and brand of agricultural products.Some brands of agricultural products realize this and begin to pay attention to meeting the needs of consumers,and constantly promote the development of agricultural products in the direction of branding.However,there are also some bottlenecks in the development of agricultural products branding.For example,the brand does not show obvious regional characteristics,tends to be homogeneous,and the brand image design does not show obvious characteristics of the product itself,which leads to a relatively low brand and public awareness.This sets requirements for agricultural product market to focus on the its market and brand design in the development process,and see it as a breakthrough to find a better path for development.With the deepening of economic globalization,the market requires that brand agricultural products should have higher quality.They are not only supposed have a more original image,but also can survive the fierce competition.Now it seems that the degree of regionalization and specialization of characteristic agricultural products brand in Heilongjiang Province has been obvious,but the brand promotion is still very weak and needs to be improved.Throughout the geographical agricultural products brand in Heilongjiang Province,there are some shortcomings,which restrict the development and growth of the characteristic agricultural products market to a certain extent.The urgent issue to solve is that the brand image design is not novel enough,and there are few promotion methods.Speaking of the agricultural products brand design,we should pay more attention to highlight the geographical advantages of Heilongjiang Province in terms of unique geography and climate.Heilongjiang Province has a strong advantage in agricultural development.To develop the brand of agricultural products is an inevitable choice to shape high-quality agricultural products and the only way to promote agricultural development.In one hand,brand image design is not only the interpretation of the cultural connotation and business philosophy of local enterprises.In another hand,an important means and way of brand popularity.Therefore,the development of brand needs to constantly meet the needs of consumers in brand image design,packaging design and emotional positioning so as to increase the market share of goods and enhance the influence of the brand.All in all,it is a must to invest more time and energy to make the brand image more perfect.This article takes Jiu San(literally “93”)of Heilongjiang as the research object.Through in-depth investigation and research,it will have a comprehensive grasp of Heilongjiang’s agricultural products brands and products,so as to more comprehensively grasp and understand the geographic and geographic characteristics of Heilongjiang’s agricultural products brands,so as to better integrate into the brand image and move consumers’ hearts more deeply.It mainly studies the market attention and practicability of Jiu San,deeply analyzes the current situation of this brand in combination with the geographical resource advantages,geographical advantages and local characteristics,puts forward personal design ideas and suggestions,and makes clear the future development direction of Jiu San brand design.This paper also explains the elements and principles that must be followed by the current brand design of Heilongjiang agricultural products.This article also gives an introduction on the unique geo-resources of this Province.On the basis of combining the characteristics,nature and other theoretical knowledge,this paper further studies the geographical resources of this area and draws lessons from successful brand promotion cases at home and abroad to provide some help and reference for the future 93 brand image design.