Contemporary Commercial Poster Design In 2.5-Dimensional Dynamic Virtual Scenes

With the continuous development of information technology and multimedia technology,business publicity environment has changed a lot,and the two-dimensional static business posters in the traditional mode can no longer meet the requirements of the times.The 2.5-dimensional dynamic virtual scene design,with its multi-dimensional three-dimensional scene display and dynamic display effect,can bring users a stronger multi-sensory impact and a better experience,injecting new vitality into the development of commercial posters.Firstly,the thesis systematically sorts out the concept of 2.5-dimensional dynamic virtual scenes and the development background of commercial posters,analyzing the feasibility of combining the two.Secondly,from the aspects of the sensitivity of brand placement,the continuity of emotional value,the diversity of display forms,and the efficiency of information transmission,the application value of 2.5-dimensional dynamic virtual scenes in commercial posters is analyzed.Then,the design principles of "perceptual association,visual focus,combination of dynamic and static",and the design methods of "cross-dimensional dynamic performance,multi-sensory element extraction,playful fun interpretation,and symbolic systematic induction" are studied,providing a theoretical foundation for design practice.Next,the design practice is carried out on the theme of Ctrip.com: "follow your heart,take a domestic travel".On the basis of brand background,business value analysis and customer market questionnaire survey,the project concept and design positioning of 2.5-dimensional dynamic virtual scene commercial poster are clarified.Furthermore,from the four aspects of virtual scene construction,color relationship matching,dynamic graphics drawing,and emotional interactive communication,a series of poster designs for Ctrip.com under 2.5-dimensional dynamic virtual scenes are carried out,which vividly show users Ctrip’s convenient and thoughtful service and colorful tourism products,play the role of establishing an emotional connection between the business poster and the users and enhancing the brand’s influence.Finally,summarization and prospect of the commercial poster design of 2.5-dimensional dynamic virtual scene is carried out.Combining theory and practice,the thesis systematically studies the feasibility,application value,design principles and methods of commercial poster design in 2.5-dimensional dynamic virtual scenes,which can provide references and suggestions for the design of modern commercial posters in the context of the digital era.