Research On Dynamic Poster Design Based On Multi-dimensional Representation Of Materials

With the development of digital technology,posters have gradually transitioned from the traditional two-dimensional form to the multi-dimensional form.Digitization has enriched the presentation of posters for the purpose of information transmission.In addition to the expression of the poster’s connotation by color,form composition,and space arrangement,the unique artistic charm of the material is shown by the expression of material language.Different dimensions,different materials,due to the difference in materials and digital presentation,have brought great visual impact to the expression of the creator’s personal emotions and design concepts,so that dynamic posters are not limited to the carrier of two-dimensional material expression.It is a display of multi-dimensional materials that can carry the theme and have openness and symbiosis.This article takes the multi-dimensional material expression in the dynamic poster as the research direction.After collecting the dynamic poster case of the endangered animal protection,the expression difference of different dimensional materials is analyzed,and the visual expression ability and deep layer of the surface of the material in the expression of the multi-dimensional material are analyzed.The relationship between the symbolic meanings of the two brings different feelings to the viewer.Finally,through personally designed public welfare posters "Protection of Endangered Animals",the design practice of this series of dynamic posters was improved as an application experiment,trying to find in the digital media,dynamic posters use material language to express the design intent in public welfare posters Value and meaning.