Research On Visual Identification Platform Based On Generative Design

At this moment with data explosion,how to combine information with users,technology with art,de-center visual design,better serve users,and create creative value faster are those topics discussed by many researchers.Generative design,as a young design method combining skills,grows with computer technology.With the rise of the third wave of artificial intelligence,deep learning is becoming more and more mature.Under the background of digital communication,generative design based on deep learning has become one of the great ideas to solve the current dilemma of visual identification design: design is not only a convenient creative method,but also a method that can change our design method.In this paper,a visual design workflow improvement method based on generative design is proposed,and an application platform of intelligent visual identification design system is specifically designed through this method.That is,the deep algorithm is used to train a variety of generative design models aiming at the flow of the visual identification design system to become a tool set of the application system on PC.This article mainly uses the method of literature analysis to sort out the development path of generative design in detail,and the current technical application status of deep learning technology at this stage,and summarizes its advantages and characteristics.Then it sorts out the design process and methods of visual designers at this stage through individual cases,and discusses how to combine generative design with visual identification design to create a design mode of Human-Computer interaction to meet the needs of efficient and diversified visual design.According to the basic features and core modes of the visual identification design system platform,further research on its basic working framework and process is carried out,and finally a visual identification design tool set system including three generation design modes of generating data set,generating creation and generating training is formed.The visual design of its working page and a series of extended designs are completed,and the operation process of the tool set system is elaborated in detail and feasibility verification is carried out.Then,combined with this design,the problems and development ideas of generative design technology in the application of visual identification design are discussed.The conclusion points out that the platform of visual identification system based on generative design can support the work of designers to some extent,and indicates that the position of designers in the design work based on generative technology is still unshakable,and the digitization of design assets can bring more opportunities for visual design under digital background.In an era of rapidly changing technologies,more visual designs can be developed through Human-Computer interaction mode,from a single mechanized workflow,and can use technological power to empower creativity and create more value.